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June 11, 2025
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Software and technology

Livestreaming is the new frontier for fashion, retail

November 4, 2021

Taobao livestreaming in progress in China. Image credit: Pexels, Luxury Society As social shopping continues to accelerate, livestreaming events are becoming an integral part of this transactional channel. Image credit: Alibaba

 

By Nora Howe

The COVID-19 pandemic has accelerated the growth of livestreaming around the globe, after it first gained popularity among China’s highly digitalized society in 2016.

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  1. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  2. ‘Gen Z is looking to reconnect with the world around them’: Pinterest
  3. Is the sea of sameness killing luxury?
  4. Louis Vuitton welcomes actor Jeremy Allen White as ambassador
  5. Kering Eyewear acquires Italian manufacturer Lenti
  6. Tag Heuer circles back as Goodwood Festival of Speed sponsor
  7. L’Oréal hosts inaugural Longevity event in Paris
  8. Rebag links with Luxury Stores at Amazon
  9. Luxury Unfiltered: Why brands must ditch the 4Ps of marketing in the midst of paradigm shifts
  10. Gucci uplifts GG Monogram in throwback campaign
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