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June 30, 2025
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Retail

How live commerce transforms social shopping: McKinsey

August 2, 2021

As social shopping continues to accelerate, live streaming events are becoming an integral part of this transactional channel. Image credit: Alibaba

 

By Nora Howe

Live commerce has proven successful in China and other parts of Asia, and is rapidly spreading to Western markets, indicating it could hold enormous potential for brands and ecommerce platforms.

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  1. Trussardi’s creative director leaves family business
  2. Luxury Unfiltered: Is your brand still leading? The strategic wake-up call luxury cannot ignore
  3. Bentley opens three showrooms in North America
  4. New retail space from Louis Vuitton featuring cafe, exhibition comes to Shanghai
  5. Prada CEO to step down
  6. LVMH averts luxury slowdown, revenues up 9pc in 2023
  7. Prada Group sees first quarter sales rise 16pc
  8. Fendi names soccer star Karim Benzema as sneaker ambassador
  9. Dior selects new global ambassador
  10. Balenciaga goes circular with new resale service
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