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June 14, 2025
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Retail

How live commerce transforms social shopping: McKinsey

August 2, 2021

As social shopping continues to accelerate, live streaming events are becoming an integral part of this transactional channel. Image credit: Alibaba

 

By Nora Howe

Live commerce has proven successful in China and other parts of Asia, and is rapidly spreading to Western markets, indicating it could hold enormous potential for brands and ecommerce platforms.

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  1. Gucci uplifts GG Monogram in throwback campaign
  2. JW Marriott opens first property in Greece
  3. Bentley Home debuts picnic collection
  4. Louis Vuitton forges multiyear partnership with Real Madrid
  5. Maison Margiela takes stab at sustainable status in new content for ‘Replica’ refill debut
  6. Fendi names soccer star Karim Benzema as sneaker ambassador
  7. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  8. Patek Philippe, Rolex top annual list of highest-grossing watches at auction
  9. LVMH averts luxury slowdown, revenues up 9pc in 2023
  10. ‘New Age’ project from Selfridges plugs emerging artists
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