Television
February 1, 2013
By Erin Shea
Lincoln Motor Company is continuing its rebranding campaign with a television spot during the Super Bowl XLVII broadcast Feb. 3 on CBS that was created using consumers' Twitter interactions with the host of NBC network's "Late Night with Jimmy Fallon."
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","iv":"88f659844ea717f56a46e972f1d7dd3b","s":"93a5d40936034072"}
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