Television
February 1, 2013
By Erin Shea
Lincoln Motor Company is continuing its rebranding campaign with a television spot during the Super Bowl XLVII broadcast Feb. 3 on CBS that was created using consumers' Twitter interactions with the host of NBC network's "Late Night with Jimmy Fallon."
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","iv":"69fe2ddef6eb89e793f1a40556b4ee76","s":"d7d1dd162a28eb05"}
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