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Mobile

Lincoln leverages rebranding campaign via mobile, digital New York Times ads

December 7, 2012

 

By Tricia Carr

Lincoln Motor Company is targeting its rebranding message and video to readers of The New York Times’ mobile and digital outlets as the buzz for the automaker’s name-change and brand-defining MKZ model hits the city.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. The Ritz Carlton, Missoni launch beach club in Bali
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. Ferrari, Chivas Regal forge multiyear partnership
  5. Bentley renovates countryside estate in Cheshire
  6. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  7. ‘Copy Nothing’ campaign defines next era at Jaguar
  8. Baccarat pulls incoming CEO from Printemps
  9. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  10. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
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