Please click here to access the archived webinar, “Happy Holidays or Not: Mobile Lessons Learned, and Best Practice for 2010”
Lexus, Walmart, JCPenney, Best Buy and Vicks are examples of brands that used the mobile channel effectively during the holiday season to increase consumer engagement and drive sales.
During the hour-long webinar “Happy Holidays or Not: Mobile Lessons Learned, and Best Practice for 2010” hosted by Mobile Marketer and sponsored by mobile ad network Millennial Media, four panelists discussed mobile’s progress over the holidays, lessons learned and best practice for 2010. The webinar panel was moderated by Mobile Marketer’s Mickey Alam Khan.
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","iv":"815e7138089b9ccb4bcbf7818b47204f","s":"c38ba78e4d68e73c"}