Please click here to access the archived webinar, “Happy Holidays or Not: Mobile Lessons Learned, and Best Practice for 2010”
Lexus, Walmart, JCPenney, Best Buy and Vicks are examples of brands that used the mobile channel effectively during the holiday season to increase consumer engagement and drive sales.
During the hour-long webinar “Happy Holidays or Not: Mobile Lessons Learned, and Best Practice for 2010” hosted by Mobile Marketer and sponsored by mobile ad network Millennial Media, four panelists discussed mobile’s progress over the holidays, lessons learned and best practice for 2010. The webinar panel was moderated by Mobile Marketer’s Mickey Alam Khan.
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","iv":"5b61681fb06a5939c2c3b554a8f369f7","s":"1c8d5f7a15155450"}