Please click here to access the archived webinar, “Happy Holidays or Not: Mobile Lessons Learned, and Best Practice for 2010”
Lexus, Walmart, JCPenney, Best Buy and Vicks are examples of brands that used the mobile channel effectively during the holiday season to increase consumer engagement and drive sales.
During the hour-long webinar “Happy Holidays or Not: Mobile Lessons Learned, and Best Practice for 2010” hosted by Mobile Marketer and sponsored by mobile ad network Millennial Media, four panelists discussed mobile’s progress over the holidays, lessons learned and best practice for 2010. The webinar panel was moderated by Mobile Marketer’s Mickey Alam Khan.
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","iv":"051ac4eb892e5e34127c8e7ee3df3a48","s":"2986ece4f98a39ab"}