Automotive
May 4, 2018
Lexus' "Cloud with a chance of truth" spot. Image credit: Lexus
By Brielle Jaekel
Toyota Corp.’s Lexus is leveraging clever wordplay and visualizations to “clear the air” regarding stigma surrounding its fleet of hybrids.
{"ct":"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","iv":"bf35e7db2e7e66f155046536952df779","s":"a125b55cb26b38f3"}
Share your thoughts. Click here