With the arrival of its new hybrid compact in showrooms later this month, Lexus is embarking on one of the largest marketing campaigns in the brand’s history.
To launch the CT 200h, Lexus is advertising via four television commercials. It has also formed unique partnerships with YouTube and Microsoft and is running sponsorships across digital, print and broadcast partners via the iPad.
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w7zWOwS9BE9Tp9REE7h07CLvUBfeTmfHmwHIMbO4wAESzq\/d8VQ1oa+l10n6a6SJOh5udH02cfME\/cbQUADvj4hg6VylQZupWrfD39VIvBEoxhLHkWLskDSeQSLvI1fg7m5a9W\/e\/HR43XC3icDCilGxqmxn5juYaSc5XLGINuQ0Bwz\/TWUZGSxMSrKSOZgNDc\/q12FjzWMQwnIjSAHZSCAbEY1f++RFVTpMCRkTMSzJKDig8f09EmejpuBUQidTajoKT2CkU5Hp5kF7vZKNLtv+sFaYFakqGjjBEx2kjfvk1+RGu0mVWUo6cwxc5Faf8s7pQJYlZhXatXYRHxaHhQSpIVpdtau0P4KNEf7BuID1LbtjdMgkpvd6syiAG15Tapcc\/9+7zkqp52hAowvKcwzvmUHsV9Hwr\/lfBGUyor+alLFBDepUo5YiuqnYU\/3PniqvGw9QbJ3bT8l973IF41ppyngGxAm6Sk1WE6jPRnhWjehRFx0Vozw2kivYVCMkOmExSHsvAXgqnqm1d4MhCr8iA3rFXrkvUHEF9j4Tm6BScbhjd87fbPcS87tnL6XbxR5qgPNkm+h71\/h4Zjaz7\/1rJNKDhp\/KSOcoPwQ\/05eg+IzjGIOERpGLi1ATZEdtAZx\/KgYLTOPGj1aznerZOqUO6V9Acj1yVU24kFt\/Tb5cX02McZqMWG6fhkTZFUiU7Y11gHqrTxjvei9GhXDk05kK7YSAMYt8in4oWiSDmivlZIIb8kz7nCT9vEZUwBXJJNJN69hZnkqWNjXrqbInhBUu73Sg3pfVpHyyQiA2MUMhIj8DHX6pz3Y5B71t7xxQoodBRSjy7chY\/z2zsL6vMWloLkxuDcTHHkBfiLp5Sd9tNkCgKmBIqURT5iDaYn68JXwK9A9M8Z5NhehVqaH\/pXJjejt1TyyoKxcoJPmoTHZAcPS0Nf0ePV3kyFIQJWuuIGUxjr8nJH5H\/WAdjERYZ8CR3DqvCfsVJxqzpWW8dmsJFTW\/QebBVAVtP1QCqO56yxl+XbZAS3qvlF+Fw6lp9OAfwfeQVvAC6rR5aXXPXE8LgRxvVaDk3GAO\/f5Vo3UxzOr4AJ247\/5j+7B2OS32V7jqUMDtsCqnfCi5XJnWX5s3R+2y7EtogiJh5tW8NAkpwsp7YJ7EtrD1UGH3cuQ3Y\/4X28UOXqrN0CwN9zoHCntkvl1ImBP0ZyI\/dz+KhdjhEAdcsgx6KDF1g8QdcBR\/CaqU3\/hM2Fl6gXO3VRElST19qP199EDcPOEH64MmRh0oJLqGOXfP+KFtKf7TZPBKd688LWJ7JGKsjffQjQZc8chuzY\/oDTRx74C189t\/PmnV83A5V4pjNpNWcm5o+Kw9R5EHcM4MI2aMVYzPEDbvcR05rwvgUBlFzlg+3EuyFNszjdNT73hhl0ChI+JexC9jPJYVp9vGSEmvVMONlwuMFl2ydWcrC38oJ47yKYXswuwwaGvhRQ\/wNmRdV1G9jin8tiyiMbuEBgeUJ+iLOwNaIpeXAAjVfOiAgHnRbM6EUzVE57l3a6wwFnRB0mCf3kZ88rQe3Jwz4FsY05baSNrE1Wpg4spiwG4\/8KosUfe12iUaOtOteFXoUSknjjAfyLIwO7OrCJ6uaGVaBl6zHOVFFgjainI0qgGuB9kF1qhr8PZ+2+RvhseIoY6UJd+79DOjbfxpNFuJnXRtt6s2c+FGjSMWbodbChMFyEPPsUa4WnsZQhTz9V0IfrrqfEaL\/owR8DfLOwGl\/tq9DAjSabDvl0JIiryL7DvcEjHWsT\/0GyHqGngpPaE1wzhLBl+lTZA74IRGc1SODYJWB6299khUoX5D+5afX3LMtJbycFcZEoNmCFfBTvfr9NVwyYfcMpFkVCF1tGVCKC2ASqB5RJaBFf7vxIvaiaM+QLWY0JMKIHN4HPS\/vGB7Zca8KeBK19YDCs9+avxNz0nMZ5b51ru0fxlCkux\/n5O1B3eqd7QJA23xVPDlqVo9FV1SVap9fl6v6M93x1rV6tmVxoV\/6CQDOkhrxTDyl6rZQsAl4zM0ujFtPGO+LJaL16sYn6OUYHCusM1iFXmep99ztwvA7sJjUqvYQmHFWnffws7b9DWu50Z9DCS\/sYMafw5ScfI8fi4BItmd\/1kLO+0MA\/ePeU7N2jfrphRUNQvYU4+4ridBJ1cll6Hg5UCzqCDfULJ2ptnUJibRoNJSA2HPAkfIr5v9jHKVOlwr4goRbiFKiQTzT9ZrXjGURCzdO\/Vl5wnfmF7rDl\/Mue8Sa1cU98cnpPHi\/oe\/Ion1aM2dNVj7P2BFSK+NKPECKBnL9ZAX+pzoWaO3pF+ceY7l\/RbtpcdJpPZBacClDzKuJUUWwfD4hO9ZpMtKBm4B8TK+jz34gzfd42FUltWMNW23PLzTGmrwcrkI+pXXjEGU6M\/LvsOw+jmdwWd+jPi\/AGNtd2le\/yq8+3Zo9eBigJU9OMC2kUr7NwPHbhaKLcDg1m5dgGxxQw654iE5k69QEekLZQ6eArjQ7UE1DfhYhupX+GpqUP9XcrF2wr60gEvwBLE1U2PmQKgtJwEe3+XBHiWBdtlLbbc2JuGAN6rCje7ao5aDB6vmvrp2jUbEXH3TqXUo3YYPAkzmiDfik6sWtQ1ma8SeA5kxXKIl2BJLqvUCZhgpP5ojKOBzjDZdc6gDgzzK9jQjISQlasv3rHSLJ5uhvcGARk1IRkeK\/6r9CEMGX5IVAoRrlLBqdt3cO73IJ1OnaWguc3YRl4I53\/C1NsKNGrCxp6+AHY+z8s2FSEFmVj2pLP8gqoSW5FPd\/O1\/jG4GD6LyLp3AjmYcPgim7EaNPGr11QZrWDusSwNeMrvx7aezUp\/y2x8Q8taarT1KnLWBLWIHTPOC6++N9gPca6INVEIXfisbUUwpMxdF2XzvvBPP6JnQAoSoRCN29YLzNxS9GtrHG26y7yGQE7f4X12dyf0EISYidOfnSnU4EkkwIn2uYkC6f5FldT8HuQf6MWyQeoULnyktqgkmRDtIM3xnE+jOsuxOfLKIJ3ZDs87\/nCqTvsPs8vmSO91ANh+MWR+asC0JxwDaEtxbs5jPf5XkMHGMKmWSyFjlQoFi5LvR6luqzDuoI7XC2F4qL\/lwakbPMWFJBCwuJ+l4ttPa+lhZfW4kNPpVz6aFkUNdmkTG6npeH2btiQRHcepauLI1aXoPX60lIZ1nK+KQMNoFtcGip7cPo2n7YpUzDsdr7zwdvCy3KZkB+K8iNOk6ks9bDozzh41QXbm\/ib3hSb1vObaTvJiBzBO1hzAYakl9xBPxqJRA4pNx5psFL+SYUbghJuMdj4\/UG3qd\/V9LAm4A+2a\/RdhqHAEqSnrQU0RUUlLoub0i\/tOkYBtVM+Mw+3VD2Oru5xZlruLsZXGzhI4ruYBIAxY\/e3oayDEaK5OZ\/ab7W5fGMGXaaJyQx7m2eIVeWEBx4yW3dCfEoc3SB3wBhjTDDcqGFuSwYzPMeaNSsPyhLUXmlkWI5UnrRd7p\/stYxjHF1FgnppBgcnTBtSVDSIEoM0Q6paTwy+2Tf7KUmdBVPAbnjWI+kOKR1\/NHfZHSfljZcsjbrsVRPs7kDBIUhB0bSB\/PerqJ5m5P1a\/wRbUhybkIU\/AzpQ0Axux7+PSI4ExrjtXfTr\/bTr4e+mmfZ12b5Zv9cRpBVbwA0UeW0w1SAT6tuxZk3FsRvWyZ8AZadFHc9sLLEaUloebiFrokpofadTchGnN5Uvsu2hq2wSeDyxUFWQotE\/cgD83trpXf7kGGGw+gDEXZVMLhh4b0b\/sAZFq0rrgO+GZYCaHzkn+sVFTZIQk338ptT9A6XXzd4qPM\/hk9JojusWVZufoo\/7pqCAZSuhJJiuzCE50urO6ZqxRvjwDUUr4Wz9WhIgHLeEGfgzmSmeB3cjg+9lgrjjeTBZqyqpAfZzB+Rkk8V2yvIryrXMlilxXCSdYoYpNfZWNCw7m\/gVhWHLaWV6kMSw\/vKnYH2w04m4xTmcxD4dAc9dCEskvBHCeAIU\/ll7gUCiB0F6F0KBVq2pqfUGwolkoNjcYajvyMIIaXWhy9vgpoYE1M9WSOgGzKOFUS2M42WkODtiYMlX53fsFd3qBZgd6RL+FIQwzU4WyccGSdqQz3yrRACeJQrlKAJigZ1\/+B4UlcrZKRWgjIDkKGcwmGzFT3AO6ERUaV7GGUXyJiD\/PpmUvroqEGURKHdt9JRSaT3mQ5cAc8tBbIhWRiCRm3Gr+Hf8cY2HbS+w\/iGo85L+DSyLdXA2apouUhMvJQ4RKgQZtQdKSsS1Rzb6yMx1PveQLAPK2Mq0nvuyiU53ndshFfVMJ3QBW0S4b91TUNDqHE5l74oSjCYBs276GsJcfY5eY6SUFk7ijcZp8czUnETO4\/37QJVnVGkGF0bUEKbGeSvdceXiqc2HRfIC3QL1qJK4iyamqSzw8vfeHuowXNTjD7wKufIZgfm+515ow==","iv":"985ea6acfca54225bb45231ba2ce7e32","s":"ecf1890f5e444edc"}