With the arrival of its new hybrid compact in showrooms later this month, Lexus is embarking on one of the largest marketing campaigns in the brand’s history.
To launch the CT 200h, Lexus is advertising via four television commercials. It has also formed unique partnerships with YouTube and Microsoft and is running sponsorships across digital, print and broadcast partners via the iPad.
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","iv":"c0a113135a359e5b4e2776602ece436a","s":"eedaaa680bcd4361"}