With the arrival of its new hybrid compact in showrooms later this month, Lexus is embarking on one of the largest marketing campaigns in the brand’s history.
To launch the CT 200h, Lexus is advertising via four television commercials. It has also formed unique partnerships with YouTube and Microsoft and is running sponsorships across digital, print and broadcast partners via the iPad.
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","iv":"deccd4f7344993ddf6ba486c20683447","s":"465842716d166210"}