With the arrival of its new hybrid compact in showrooms later this month, Lexus is embarking on one of the largest marketing campaigns in the brand’s history.
To launch the CT 200h, Lexus is advertising via four television commercials. It has also formed unique partnerships with YouTube and Microsoft and is running sponsorships across digital, print and broadcast partners via the iPad.
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","iv":"f4af149f9d09082349567e5eeb45e27a","s":"2ecb1be32b865e77"}