With the arrival of its new hybrid compact in showrooms later this month, Lexus is embarking on one of the largest marketing campaigns in the brand’s history.
To launch the CT 200h, Lexus is advertising via four television commercials. It has also formed unique partnerships with YouTube and Microsoft and is running sponsorships across digital, print and broadcast partners via the iPad.
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","iv":"cfde97a2ff99fc7a613dbc1dd594408e","s":"a2b7c883e68eb406"}