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Dec. 26, 2024
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Automotive

Lexus translates customer appreciation into art

March 9, 2018

Lexus' 3D "Letters" installation. Image courtesy of Lexus

 

By Sarah Jones

Toyota Corp.’s Lexus is putting the focus on its people through a campaign that celebrates the impact its employees had on customers.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How can luxury brands tap into the back-to-school season?
  4. Balmain enlists virtual faces as brand spokesmodels
  5. Rejection of Cult Gaia handbag design points to high evidentiary bar for trade dress protection
  6. Stuart Weitzman names Kim Kardashian as global ambassador
  7. Preloved items from Hermès hold highest resale value: The RealReal
  8. Rimowa takes animated approach to holiday ads
  9. All-electric Mercedes-Benz pushes 'Defining Class' campaign into modern era
  10. Tiffany keeps it simple to attract interest in New York Times ad
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