Advertising
December 21, 2010
By Elizabeth Zelesny
Automaker Lexus ran a campaign via Microsoft’s Xbox Live Internet-connected gaming console to reach a younger demographic of tech-savvy consumers entering the luxury segment for the first time.
{"ct":"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","iv":"55dce1f39ecf09a19cbc4b82aeb9124a","s":"b7779fe39c7c8c8d"}
Share your thoughts. Click here