Advertising
December 21, 2010
By Elizabeth Zelesny
Automaker Lexus ran a campaign via Microsoft’s Xbox Live Internet-connected gaming console to reach a younger demographic of tech-savvy consumers entering the luxury segment for the first time.
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","iv":"e3eff7d5685a5eafb45481355038abf8","s":"297ec468d3df2b03"}
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