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Lexus targets younger affluents via Xbox Live advertising

December 21, 2010

A Lexus "All Nighter" banner ad unit within Xbox Live

 

By Elizabeth Zelesny

Automaker Lexus ran a campaign via Microsoft’s Xbox Live Internet-connected gaming console to reach a younger demographic of tech-savvy consumers entering the luxury segment for the first time.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Baccarat pulls incoming CEO from Printemps
  3. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  4. Lexus logs 25 years of 'December to Remember'
  5. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  6. The Ritz Carlton, Missoni launch beach club in Bali
  7. Audemars Piguet unveils collaboration with artist Kaws
  8. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  9. Zendaya, Valentino journey through a pink unknown in latest campaign
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