Advertising
December 21, 2010
By Elizabeth Zelesny
Automaker Lexus ran a campaign via Microsoft’s Xbox Live Internet-connected gaming console to reach a younger demographic of tech-savvy consumers entering the luxury segment for the first time.
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","iv":"97dabad2a2c53c161fa6f80e6388d02b","s":"7d964c6ae72d79da"}
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