Television
January 15, 2015
Lexus targets younger consumers
By Nancy Buckley
Toyota Corp.’s Lexus is engaging consumers in an omnichannel campaign that encompasses several media outlets to reach a wide range of consumers.
{"ct":"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","iv":"3cb5b96ddc9f70f2f0024c6e0c42118b","s":"b9e94db881c04a3f"}
Share your thoughts. Click here