Toyota-owned automaker Lexus is strengthening its long game and attracting young male athletes by sponsoring golf star Jason Day via social media marketing.
Australian-born Mr. Day will debut the sponsorship at the 2011 U.S. Open Championships June 16-19. The golfer will join other Lexus sponsors including Nick Watney, Natalie Gulbis, Charles Howell III, Annika Sorenstam, Peter Jacobsen, Mark O’Meara, Raymond Floyd, Johnny Miller and Mark Pfeil.
{"ct":"H4jGqXsmmtqkInv2LjBSWgbkAR5SvhH21rJAWKKtLBG9drsOkWNP9c0fx2+oASMxpWzBxEpnGCMhXjklV0d9aQsQR3t2xGXvLHXf4YnDE+xnSmwQmOAKNX\/rTWbIwUk0x1ZG4DV3sV1crAyDfVNzTqbq6q2JJEIZ\/+jG\/FsCSgv61D4DzN0L2rWzyRRq5zVoWzGZRfq\/1pKNLtf13mEs6R1UadBpTwGu3vaUjbDbhwy4GzdBhS9ejbPK0ufwYIalXRcMSp6qOhxvSo6s4C6gnwUbkYRLsRbh8MIfdltw6cKsZLouMODn\/sYa99STLuNX776mRo2m8kO8hUQyC9m2eNaVgnG0FNyI1WIEM1W93qZVWK1QRtgdGHfxcX4wM29D+S5IlKf2R7tW\/Bz8t\/KDIqX\/9cZgXq6aQXsykIgCjkU8KgeIbVXdSDZQlh+AbJX47epWQgtziGrvdIJOnTsRTGlOVn2a9Sy\/FgtAG9XCNrVNELTIl7HqddVhVObNnwiKcHqWlmKjQ\/WTTM0XkSq2BQsB719TRdCV61gDvN0sy6J0zLUtL1FRasawjIUumnTurRuLeAANsF6SjXJ1tuOXUPpsX8kdtQg8wri6JQqb\/d6LBqUKhGnvjyqhRjFPUdGM\/nwkNLGhB+bgj9BYijJbYEqS80X3q4PkRkzNPpNZRNi86dNl8SLa+WeNzZX3KVokKxPdMacptORpsMf1EH932HGVdWPHzYuAbbqb0y0NXawuuGG1nGs4dQjE2tVV2Ak\/+PACS\/bCrpcU\/zcauxvoB8wlepiLI7HOkZhQjhrOYAvNJ\/pZNB0vD9c730PpMJyOn4+FW0dHodHmOV4d8kYerpSsij91wiFsTd\/Mrqrrx2JkxxhkMLrznI01n66KDDvKKQRLCfYpQ0pG0fZxoNfbnf55Kf394869MnApYoXwXv8HAX0L7DGE6O7+5WBRA0Y44+ZjBF+NqKT62wad9HmQhzRwLVzX6TdXLL0OPsMJs15BRK6g7\/gcyGpurTzZMmYWXuUcGdbMZE34QDaktrYSMM6BHt3TKfmmYWThe9UCyzheqOrYu5zRCD3REsNwZfiBQCO3x2bv3giTgimzxpGogAAuQxzC28EwZJtykyYBddYmiODltYhcvRPO8R++TwNw\/E22C9XNj\/4qNAX3I3rbv5jsTRcLkjELlEEob+rxNypRK1YZOp0Laa2KcGhQArhqHyXtey1KSseCmTJ+oPwnTYjtTWD+VEZ1TaDVJaPeQZOBP5n0udXmeX8ZaurBQ0lgMZ9u4NH7I8uuXr6Ol0qPg8oySr0VPa3RZ1w\/FDWDuTk+odglmaLxGDlttRWc6MlPHCmUgIvM2lIxokiN2BgtldAvlOcZCbKe49U8mudNBhhjq0x3aMPOlEjJqMDK86sHgRKrCNRdx0mUWd3NgCDbyWZtK63vn4hT9SOhUfVbIv22LK47tZvY5P85i6tc+OybWyutQOrb3fpMuLaeWAOd4\/y81xOAS6GsIJkrpbzjUgq1mPeJ5SUiEGwHSLq5+xZhLZUNEP2wKnf1xZ3urMKUSIp6Y1Rul3FqKF35HsrD5OQWgSNnQyCxWWeRcr3kqPs7r9akH96D7EdhrVPNG4HEUO8VngldHL8F\/m2mxVZU7BcQcCnRPGg8+ZgrMQFOaTzw0rFApizj52MChQaibUcBFzIA0+Z69gO6cDQ8pmimfZiFARE\/0tI1LrPKSWEoADeh2LkzEJIaNH5qrlvpqxI9ICIs58PWlPzZidMbNnHfbRnAMTjev76QBctcE9F9LgUpyZ7R2oicTEWh8JMcvybHwZN5K1etIEjoXQrMCUPsasJIplP0AiKn7EjNaalcTf6zXoOvv7WvrmkLemfKeL92gClZ7Vllv9Lzb+cUHADkMw450KXpBlmQv32uzyi62pH9tFUfgOr0Lo++ptuyhhMzB+dhNBecOuCkjuVjGjD7OWJFI12CKl4SxJlA2AjLG5RRTLwkxWqcfbKa0VlrMggRJWR2BkTWPkwvcxxVXSwBsFpthAJE1kB2sJRaHgtPV2HRhg8we9yuRmwj+EBBvPMvPhYcz1aZyh3fQ7Rnk3x5lSdo3RqsDjWswc+9n+TyQijaJWZNBFfg2bMKtcW20tjR641PUA2mEXdTsWE9j4\/CDrMh5filtY6AcBPvgw\/T4GBSh+BODpCuBJ9s9DRV0QGuCUqhQ8DBLdxGIX\/gexPP76UTQFst2KoaDwkr1ifQHk9yUS+4yF9bVrYkewe\/tfJdx\/IOxOmx3Jp+tkAN1GUFHe01bZG3B5zPB1B2xU7j2eVBvUx9YrCZwW\/FaWt0NCcrmpTH67+RTnhWtSTc1pcy+QrTikrG16vcBhmGaxODIRfilIGkPXcSrbJw1ejQvCPxGZL\/0fg75xIVywVB9ScnmINmCBBi74wwE4GLUicXSPqxzAhs7NUhRlWnH\/s1MqMsxNVQ081ajbjH2SolwKry3J4htgT69vxE3BwpvKu4WyinybnK4jxDJugOGCLsYbH64tlrZ4YZGmA5eWGzgrX3sWw5dOscUzLPgvfBauHtgji87Hh+Leqbc8CM7zEy4HMu3Eake+rtK2x3\/4SvbTqKNLWyWdOM4k7ZFQsxsz0N+lkSAVLpAtCdhUCxOPq7vCX+bWeDCdhu1he2lEncCcInyIwsrqetEN5W1t1JPFD1GtfyhYfOolnkcEZ\/aqt7OGHWFFULI3iT1DcaTjKdxBldiYnmlYN3MtcsviuNvhS2dz2\/nUcYdrrl52S6CIpoNwhrk2NHW42xPzv5gFGsQuJ8FatlzOhcapZVAP4WxOSjSx\/ltwAWG22HtoclAinOy8IcLnFZyiC4CuhFCZUyI4H8wE9uy3mTRHoy1ZkXZ1fjSh\/\/msrR9d6zzKPdT4Wa4GNluEbEMWt+H4PVTYx\/miBZVXo6D2NPUnlaOFsrDVaNgI8+xHYqgMmkn44YBgx0UHqpQT313IpJXtjz3KarFgqb2z220p+iOXMktxS7Qgd3YCJTpv7IgnV34e5YqrfnLWaYpb5bEWZNgjojvmeC30I6qJaPqXi9tV9kW9wCxCKwAcdZOvabD6eMf3Zd+4blsRfrScXSXflGlLhHtA\/vyeU+XqGhB5n+tpY3kmQ0MaJ641aBsq\/0tIH\/8\/ibg7mSErNwNJoD\/KbcT9HaQ09fxFWNX3imBogRPHvdjO6faxEAnK0QChg0LxxAQZVaQ29fUSB5hYeDAOtZ7fulK93uTYIzgfue1iQjyc6kMl2WGSMgecKTtWdMaBVN4drYOpJscnJQ\/\/+aWhUx\/Lf5tjO4HxsS2aNozCCHwvVBy7sFlcmcCEL7lX71rnKqB150xiQhNkYdWFZZd96eaijQooV6vYUxFBOAlwoz0rMVL4nCvj3urOf98X\/m9v+b\/AgGr2Qv\/ifRecj78er3lMTmYSI+MMiKV6J0N\/cATa\/yaw+gklLIXIgZiG72z8EiVRW\/RyXDwZc2Mx19lMw4z2uCBuh1A8qRa58voV+P7qvU0rbEV5iOswjm5dMMO\/x2QRxyzbmfTHKSS8VL4SHGhot20KpCLFODXXPzjTYk7kfiR5Y7QiE1NvCVAA5qwvQio4LAiAZUEGjVN7uEbfVW2pXj3uyKsenbtFZIlvOhVb7gaPfiQah7M06n5cL4JgJF6XcBUNNO7TXOXTaiBBXXK0N4pasxupH77SRONyoUrdVKJQ1DACo99NWm9GLRDKdz392dZ6eXCQ826+3rPmi\/Sx\/GYBrAySMClj2SpMRZ+pQi6anOVeFKH+rj7b7tq6qc5mBnq7on5TRzKBmbg4VhetmPVxLJDYOQj7f6u2b8MyiA8eOrq\/MLMT9Z9CeW594PjnmSNW6O8Q9Esa1XNf730Rrz4n74CFew3RJg1VyzOF84\/L8ptvvvw94Tc+JIQhu1viZiWFZ1O1Lm7UXSN1chxWQXf2O45obXm+2ldJhkrF2Jrmzk1nzAggFDnZ9wqqbUvb5bHZDg2L3yrns05hOiwO3ZDOiFcuDhNC5+8sWvnf7aKF6DFBf5WBYOZxsZeZvllZTLvpLd7MUboq\/lB6rEecsBPS07nCmcVYQ1YjJ4r45dRcfa3NFJcnXKSX+MXXLN3EKf+t6W1wrIjgJ\/csAeyQTVerAevhpNva3NA6vbnUsvHJp5n7xH\/pewZQEnIWneGSvsIAF9nZWHM7WzdR84hydLEIkJQJzkoraZPv4q5LEixIObvRcmyurdYzS9uTCHf2UFgS3hV+d3WEwPkaBuBte+1H29YcrtJduzch\/3wYO+DBC3pZ\/5YT44V4txqkoMydSVJHYCxRo5bDmUHPAdxgC5NFPZBKFXY52WMCtXKQTL8hk10HtWxklPhyQ6aay0eVY\/8+iZeRrU0IRjBJog08ac2Gml9iJU7L0lkjw80OjUjcxVfQG7OnY1OueOyFszpYWTmfkvXpUOQ15Gu28W+VXSBLBXx88XvaVVDbUMCcZRRh5JnvkKZ+d46Bhklsxz0ZvIPWZJdMViEE3SvSr0rnJQLyVk45trSnyVmPoU8j4TnJBwtnJdWZt+nBsFQKcppqiXcRXr8n2VJihUpWifyHYPl7x8KyOfYxesH7L6i\/8zzO8Z+G+k3ycCzm9gf0rDwgabHCtYUs\/PxTC5dRDljU8H98F8qkgByFv8dbjpJtoKEGZJDFBT9ITRug4HWmPikisEkFYtlVkmBWHUQhhurixqqlaRXSUlvwgo2K5hqJHxP7Xbfajg\/4TH3LiZ2ncCoJJwYiVizVeF9pRbQo4DxD3XlplOpxR0c+Neoaus+YWd0fst6FFBfs0u453KPzO6Pkjv+UfGCMX+\/G7IK+HGnbMwuv0R62et9q9i7ORlep2fI8h4CKvHzKOFnJ+Zn8a4nVXkyL9JuvJkh++xp2zkXAMB9OLqaKER26clBt4fL1BugGT+CG8dQeLw5LWMOqNFpBmfXnNSXXIKhZkxRyuldRNioJRvYEvia2LcBF\/cvQPDHd1ca\/i\/aVvqfSCxs+Gomk8+jTIVC5I9QMQSsPn91PpkeWEJFYkjuiSvpHhXpnn\/qtJCsYsEuyy+bKSx1h8nzfxdgTvRlfig\/5d3tvj495oNK7CnTSoL4eKtS5GRR1opy0chsBYDC2xwx8+ualwlMa5f1arCIril9yH4hRctsPdC1qLeXJdaGNbA\/c\/zp\/iJJCa1N63YmQ2fW9d\/wO7weiUnEWmxWevIWlcZ+uyoxF7Nge3xMprwDUoKyB0p1FnWSyY4szNCcZaCwljwTit2IM2hhUdof5DOcz5afBzoPMGV+d5rESTq1VgdbABWM68pcPXCem7e3OTAWl4GohiIAwHxoUrJX7q3jrKzwfIcVEnBLTOmx3rpaAQ96vfBS6GQMgmKyy\/HkAkPeoi4RBInWGZCezN2PeqrHbqwc9USo8sSpFzU0zrR2OEuWTl7GOqykGVGHVMFI4PDxC5\/5mN60JLMYXIu0u0GT\/RgghISivQBw\/4fYEZYD6g41PQw3i0ZhG9PHr\/c9GJpKm6k7F9DNsFqD3BgSR8rBDxUa3iikwRiIjzMjS0OQHlOw8BDKkEzBazfIfi5ZMWwiizKzrObftXi7uyP1niHDQzkZaRfUzjRAkDiGTBFb4v2AsASNo9b6QBA6oywvJpJK0yuKH2iPzsTwMG7owFgE4dVFx60cZK+v9FDWcD2TQBizxp52DTj4sxtzqaF3ccB7JHQb9CjhneOBFVEc5T\/+Lw1PZqtGNIFWhD9uEmZOpYvoM8buUHdbvumQsV3TMRY4xx0b0xFOPtwPDlBKMsd+GmaZrSkVpn6HyvU7AcJdCsMA79iKqh9Im2Opjwent7djoSBDRWNONMkeks+uonMfiRVL1NN5cxqgqQA7DAJPmQz2B8CRpgBnCDXV1hGfzHKS6cg6saxISJ6oBxHgoEb4oJZucO1w9LxYJ7Y3E2iX4cLvNyNsz9CHkF5liHRGKz1T68zVJIZTgoiW+XoCDoEbuv2xhWPQb7ViT7dlBfFM7C\/VvqoCjo1Ib5+KsrJ4gkugty97sXtqQaC76\/H76lYYSALgD6OJXpQPzIUEZGcMaXTAdZCga07cEO5ji9PQ3Jwfd9jEo8HHsLsBEgUtjL\/QlUCxJ6lKHyeRaAwKUeP4BqKjK2ZNghinK9HGwhvDa4bFSVKZhGx8J021WTiBAPRQSeS2AELi2kE2VbQELkWvlUVDZuB0CNd6+wlXFC4DQ09MsJqFMerFre4n6aMVzW2lOl\/yTYwPIbYMW+vXkjoB46Lts4ZjwoAbcSvg\/ZWuk70c0mslwI1JCXcQMQ+sNIxtJvBb+BUUHU5QDNHexfqgIAYWhW+TrCXAkI4IINc9MfaqCSxIKAmJfrTeSwzwmPlUpyyzUpQkarzGDYalwehWExPHlQx5E8VOIOvKfbMI4km5vbSCWhxalxDHBJKsL15sxZbx3dFIuHPBV9Q5M9kjfytDM4h7RTDTnQKhaeAey8J+3dcITe9\/uYDCzSvzHrBO4SxeO2\/knHWYeZ2Fb77Z7StMCONFl+obhskvrzTkFWi7pLM+njJn93Fkq2Zr\/9ZByHWrik1k9CPZoEQtg19c32K6tUcS4ZiVs9l0OYwCO9CloMH0jkg4pqQ5+S5YhoesoMASQ+aQCQKUm7gBuuzHRP3dDexEdxS52mz00t\/9H7QULOt51A9xFi2OCqcH2dXOFHI3dH1NrdkrppF+Pk\/atCQuQgEs1vNNh+Qw+8N0k0FollZke0v0xvCM5l+cBjVC7r2zOtJr0p6AiV\/sRBmzbhZVHmzBU7z\/yGmc05ZZscE+GLz648fn07jM7pGjhMir+GhwneHPF4dP2GY8qYkQBkNoEeKpVw9RnpJfzSwJgqZeGbqccDzhUgpz+GEKoM\/DMixaucWY6UYLET47aL6fMVV3IMaPBwBc4okIwUMfe1jio8TLtnmv7vlNUCn2cA5ywMDaKZXAVp3jCPuOuYav99vG5NLgITH9stM3cLuTP5yM5rBQlPtJAJs3BfxQDCQIoUx9xPfGp3Jc9EjMs+bdT\/vrvqaOyC8GCb57F9oNkJyrLn1\/YammMbl28AOUkVDiBYxFveBAISliYWpgKki4UtPxza5XtmIgNQVKAKfh1bKRraQBOgMLQF4SLV1boUgDg==","iv":"5936593d083d877c7a9a93ece3fe4ee4","s":"9df53d232c6d5276"}