Toyota-owned automaker Lexus is strengthening its long game and attracting young male athletes by sponsoring golf star Jason Day via social media marketing.
Australian-born Mr. Day will debut the sponsorship at the 2011 U.S. Open Championships June 16-19. The golfer will join other Lexus sponsors including Nick Watney, Natalie Gulbis, Charles Howell III, Annika Sorenstam, Peter Jacobsen, Mark O’Meara, Raymond Floyd, Johnny Miller and Mark Pfeil.
{"ct":"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","iv":"b62338c729b8a6610526cb85478fb4af","s":"0200ab12b5889606"}