Toyota-owned automaker Lexus is strengthening its long game and attracting young male athletes by sponsoring golf star Jason Day via social media marketing.
Australian-born Mr. Day will debut the sponsorship at the 2011 U.S. Open Championships June 16-19. The golfer will join other Lexus sponsors including Nick Watney, Natalie Gulbis, Charles Howell III, Annika Sorenstam, Peter Jacobsen, Mark O’Meara, Raymond Floyd, Johnny Miller and Mark Pfeil.
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","iv":"d3daea60fdce4787498b628924128648","s":"2a9075827d5342d5"}