Mobile
September 13, 2012
By Rachel Lamb
Toyota Corp.’s Lexus is likely targeting younger aspirational consumers through ads and videos on the mobile game application Gems With Friends.
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","iv":"88936026d5ae08172e2652f2eb2896c7","s":"a9c84b9217e4d99f"}
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