Mobile
September 13, 2012
By Rachel Lamb
Toyota Corp.’s Lexus is likely targeting younger aspirational consumers through ads and videos on the mobile game application Gems With Friends.
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","iv":"a25fcc39a81df55d33f2217d9de78682","s":"c54d4cdac0f2997e"}
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