Mobile
September 13, 2012
By Rachel Lamb
Toyota Corp.’s Lexus is likely targeting younger aspirational consumers through ads and videos on the mobile game application Gems With Friends.
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","iv":"830c3e9d0d1c2af1afc9ffd93c005ecc","s":"5b00d3fba51cb7d6"}
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