Mobile
September 13, 2012
By Rachel Lamb
Toyota Corp.’s Lexus is likely targeting younger aspirational consumers through ads and videos on the mobile game application Gems With Friends.
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","iv":"b717717655a69acdb841dfd769908fa1","s":"8d8598a38e19ea51"}
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