Mobile
September 13, 2012
By Rachel Lamb
Toyota Corp.’s Lexus is likely targeting younger aspirational consumers through ads and videos on the mobile game application Gems With Friends.
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","iv":"898aebdb57ce62d2adcd89f9a4ce0ac1","s":"74d5442d02c34329"}
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