Mobile
September 13, 2012
By Rachel Lamb
Toyota Corp.’s Lexus is likely targeting younger aspirational consumers through ads and videos on the mobile game application Gems With Friends.
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","iv":"2eae3915bab20ee75919b3885746ea4e","s":"a1428078947527e6"}
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