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Lexus takes multichannel approach on RC campaign

November 4, 2014

Lexus RC F Lexus RC F

 

By Nancy Buckley

Toyota Corp.’s Lexus is introducing a new campaign for the RC 350 sport coupe and the RC F performance coupe that includes several videos and advertisements that will appeal to a wide range of consumers.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  4. Mood of global millionaires in the pandemic-era
  5. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  6. Desirability, operational efficiency key to luxury brand growth: Accenture
  7. The RealReal opens retail location in Houston
  8. Preloved items from Hermès hold highest resale value: The RealReal
  9. Luxury Unfiltered: When brands fall spectacularly short on client service
  10. MGallery Collection wins Grand Prize for luxury tourism
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