Multichannel
September 6, 2012
By Tricia Carr
Lexus is broadening the push of its top-selling sedan with a multichannel campaign centered on the 2013 ES in which it will reach consumers via television, print, digital and outdoor advertising.
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","iv":"5e735c85ca96a06fd9ee7cd643282066","s":"078cdbf2221d0bf9"}
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