Multichannel
September 6, 2012
By Tricia Carr
Lexus is broadening the push of its top-selling sedan with a multichannel campaign centered on the 2013 ES in which it will reach consumers via television, print, digital and outdoor advertising.
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","iv":"afc1ae1f96ccca7dbe4e6191b10f2c1c","s":"8d92e72b9160169e"}
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