Luxury Daily
The authority in luxury news.
June 18, 2025
  1. Accor teams up with soccer player Kylian Mbappé
  2. Louis Vuitton forges multiyear partnership with Real Madrid
  3. Bentley Home debuts picnic collection
  4. L'Oréal to launch #JoinTheRefillMovement campaign
  5. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  6. Musicians Mark Ronson, Raye create original song for Audemars Piguet anniversary
  7. Dior selects new global ambassador
  8. Luxury Unfiltered: Emotions, not transactions, will guide the luxury experience revolution
  9. Louis Vuitton welcomes actor Jeremy Allen White as ambassador
  10. Luxury is about to have its McDonald’s moment
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Automotive

Lexus supercharges racing competition series with celebrity drivers

February 13, 2019

Lexus 0 to 60 Lexus has a new racing series available on YouTube. Image credit: Lexus

 

By Sarah Ramirez

Toyota Corp.’s Lexus is raising the stakes in a new YouTube series in which famous car enthusiasts compete in street racing challenges for the chance to drive a new vehicle for a year.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Accor teams up with soccer player Kylian Mbappé
  2. Louis Vuitton forges multiyear partnership with Real Madrid
  3. Bentley Home debuts picnic collection
  4. L'Oréal to launch #JoinTheRefillMovement campaign
  5. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  6. Musicians Mark Ronson, Raye create original song for Audemars Piguet anniversary
  7. Dior selects new global ambassador
  8. Luxury Unfiltered: Emotions, not transactions, will guide the luxury experience revolution
  9. Louis Vuitton welcomes actor Jeremy Allen White as ambassador
  10. Luxury is about to have its McDonald’s moment
VIDEOS
More Videos

MORE IN Automotive
Genesis to enter new markets in Europe
Bentley Home debuts picnic collection
55pc of consumers planning future EV purchase, BMW Group finds
Bugatti, Lalique craft bespoke table clock
Bugatti opens new Washington showroom
BMW renews Atlanta Fashion Week sponsorship



RECENT ARTICLES
Comme des Garçons sets up shop in Sao Paulo
Limited-edition necklace featured in new Tiffany & Co., Daniel Arsham drop
Genesis to enter new markets in Europe

Cunard takes cinematic approach for latest global campaign
Introducing ‘Heirloomcore’
Belmond unveils refurbished Splendido property