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Automotive

Lexus supercharges racing competition series with celebrity drivers

February 13, 2019

Lexus 0 to 60 Lexus has a new racing series available on YouTube. Image credit: Lexus

 

By Sarah Ramirez

Toyota Corp.’s Lexus is raising the stakes in a new YouTube series in which famous car enthusiasts compete in street racing challenges for the chance to drive a new vehicle for a year.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How can luxury brands tap into the back-to-school season?
  4. Balmain enlists virtual faces as brand spokesmodels
  5. Stuart Weitzman names Kim Kardashian as global ambassador
  6. Preloved items from Hermès hold highest resale value: The RealReal
  7. Tiffany keeps it simple to attract interest in New York Times ad
  8. Galeries Lafayette unveils plans for second Paris flagship
  9. Mercedes exec: Social media efforts should single out brand advocates
  10. Bentley launches unisex, sustainable scent
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