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Dec. 23, 2024
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Automotive

Lexus’ Super Bowl spot parallels body movement with vehicle power

January 24, 2017

Lexus super bowl Lexus ad for Super Bowl LI

 

By Brielle Jaekel

Japanese automaker Lexus is hoping to draw attention to itself during the most-watched television event of the year, with a Super Bowl LI spot that pairs amazing feats of the human body with powerful driving performance.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  4. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  5. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  6. Mood of global millionaires in the pandemic-era
  7. Desirability, operational efficiency key to luxury brand growth: Accenture
  8. The RealReal opens retail location in Houston
  9. Preloved items from Hermès hold highest resale value: The RealReal
  10. Luxury Unfiltered: When brands fall spectacularly short on client service
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