Mobile
August 16, 2012
By Tricia Carr
Toyota Corp.’s Lexus is adding mobile to its multichannel 2013 ES 350 push with a model-specific iPad application that lets consumers test driving functions and compare the vehicle with competing brands.
{"ct":"BWq8dzjiOc4BVxtebSeZudtE4vMZciFB\/KO7WxuqnNOmAMyVs0xsQrl2kQKtH85GbvY9Q84yrHX6NPJprL4adKhOXssh\/mh1cYBf+gnEAJ0+CofuPpiKUzbsFRSblDMc2Vl9ywvxFM2YcJlV4tfMLWjH2YPmG8UrRspY1MWqmWeLRQVLHZgkJ5vybvDeTdqoVzLimae90qxXqYvwteN1k5Bgwas1tCgKPhM1uAbpqw1tk\/VpChOzwNqlfPU4MgVNQ\/wUOxY7Nhmef5lIWjF3xfiVMnW7a+kmWbiRlAQz01YVka7fawDkBNqTvrzgQEQ6hGynbHICfBtKLBgXkqgXbReq8gA+EJXkHUlh3VtSOocGEa08M7oTQWwq2si9+Deq0dxmqcsAMUkl0BKiZeKbiDhpMP5CvjhhutJ5T1tysFWAsSJQNDlB0XuCHoU77NPF1ubFPcaxitHitiE7cvKb+VpYNAEC+EdEkLrOI4Y8vAYxj5e6jwFGqmzto3DV+EPzywVzBDqazdtWQrj9\/enMySTy0ldCDCa7n9ZEfNqlaQXAEkmfhnWHWkqHmqxidBzlfVyrF\/b2GnJVLOBiwmENLo2s6VFM6hKK+VtnTVzWen0DXU2j57uZR40sYLG0lAT0BI6roF1gK7sxKDXxgwlLix4iFMzmR413QZ7i\/VLr+l60GqvjilxYXb+DgWTy1TQXdVWrSO2y6hXtUe8OEE\/puM4imscBNalxIzoegk0i2MBrHPBdl0BtxyrURbjlajDCakWbYLu4ulkHa\/SYCslEvTInUxRdg6TIfFaqNK0U2TWkMVxSKpscdJVgWQ8O0AewQpWIkHzFelbEGTvaxqzmJZP3thEJeYeFs0RoChD3ABadDKdj2mu36ur+zSM6bE4hWlhU26Nhun8VkuxbETEHTkMxxfiUXwSqQsmNtQdltuMM\/zws99de4dQd9KfFsdwkQkOswj\/T+sR5Ay7Ltn2h0T2\/E6RjIPb3S6T6m4QsxPiSy09YAXvEK1pXp4CRYVSCcg5uY4rkPunNLdmFTxsX7pMiMcCEVEewvZTAWZ+Vu1gwbpVdEkBWNn5l4WfSV8lwzqrwfV\/wL0HBfruGhxhGXLWr4Xjs2CJjdnLP6wL5z4rtakf4pAcoCmMs25Ec3q623F8xGqF9t14NnpcJwtRjSRVZ6Nsv6rur5cePRedbJki3yUgEWtfAxYOnM5MmsRjnZAUFVp8dXMztZrJyeBMIO+uFDQMbEeGuGpCNwTa3Vx+aJejCYbi\/b++ZQRnr5YWPnyXO9SQhfnaCwUJlSSj3cKe+YOW3zq5Q\/ntZc8uljmQLcAsWiCMF0oy8IxZBsOZs6Db9s8OuUHb\/RJ0BV+3iNQ1kqTrdCoEZmrCrHPkFPHagOdELPKEg02EqR9lmAfQGP0eILtJR7P1Lqp+QM5ntg8OSneJTVqXEA9Sp4y\/rwyQPsj5\/Fsp5Yjhw+7H3\/h5+BdzveYj9qhc7IldBlvAgU\/3AzaM46BaO5h+9VhWPNedzk8ZxheUUHSQ6\/d+HF9IJ08u4h2SkU+Hr8EeMDcoQnIW7LtNFdcydrhMRAD8A+h7eUxaFZ9dyA1k0OdTYtoLiF5+RXY+KIw5wHRhZvsMsfYOmtnASENLvzWWsmPLiW9z3\/IT1GQjaEnalKkGrH5avqJBpUrloQ+3046bw+Z\/vzquoa9L9Hj8+ygMynLxqCVhgo1nohKxuYPFBr\/tT5ctP8Z+UasJzf+hju1EtxZAkf9DBY9gFjM2SyZsGdHMk8ViON7GcZCikdsnF7Y\/pc7+4xL8P98TMvBny6L1He+MESiVwiBB3QXL2e7OaoCEIY31EgUvg1zOu+DaR+jE4Ns4UBJRfytLx96f9wvCEFPVdq7Atpmxc+uFsAyGdmLIZdby1Me8lOlgHApBQWq\/Vb\/+qO63e5YW\/LLnBso64crUbra86ek2CSx2zB+EzvBCqQGpysUwb\/\/ecxB8TIQNUJX0+OHmyL50D9b+C8AAzPMSAFusC05\/rDf2Kc8uYH0w1DWgUeQQDrFM7B1Kw0M6DLL4Q+uyf8K91suGCHcqM2FNemyHPdtlQj1EE5jahD0n3tib2Fsw\/U5uNc+7w7EUFt5DJ+42HfDy9XUWNHVKV7TE5ZbHBEYeyiWAUI3JvwU1Bw3dokdxa1HkBNnKcjGqv1ni4cpK46cQJwVffj+LzSaOZwyLoFkkZ7RK2cbke4Rlh5y\/Juv3JtA7ZgFRo\/Wsj3S2FHpJAj8rLIEkl9fQkGSS2OFS11zK2P6sPpA3Z5JsltjZEeiwjOVs+3lu162OJSdauLBER0Z3koofrwLHcEOiuK0vb9qD7\/ONG1tMeqMBa+x8u5fyfC2hXmpNr3AnGw7d6QuJfeWMX+Z7\/ZIXKW4w0Jo7Z3T0acNbgyfV4o56LxuhaXHBf\/h0c3CoU09sev4kRCPVeD8ou7a4zT7\/NUXfn9rCUAQWPhSByCYeg6mgzc\/8aIDehpM\/1QBjFc\/Wbm77F68iw8uo0T3PL2dv8Gq66Wa8u+V\/BNmrvNnDPqBTOP5GX9b47ioj5OdV7oAez9tlW9QOJyQLNpy4CoeA\/FfRpGysBzOmZtNhINPXhwUUZz4z27pSGeuiMCckQOS7Akg4EqVBC3vl6qDE6zLyIs1tt6WB1nQ\/oJ5yS+qFx60f3nbQc8K762xtd1nD\/VHTHDze1Jnm3uiOh0Fw3HbcPY9FHDCLoi2v5C8An4ggX5qk2hY2S+nK2pZWCsUpoi3aqmAvXcHdpMOXPCTQ\/yNAZfMga9sH1O6xQwhA8BB2gY+nWVeluzEx7mNqlQ4XsCqdPXwCdDJl0jqhz6\/J\/0vXzN6jWLZbvvDeSBb4uDBYCKLx6WP8x8dbZdUPFZaNGl1HtLWscSEQ22VNh8KcuuoVdzW+Dgth6mOLu2JbdFhiQyoIxe\/sTi5TrCj8Xauys0twls6nygpK64Basoggh9iVEVDZrCHsXThd5Cs8irAT+\/IQVXYreh31pYdewlOgFOyTPnjN\/nHb8j7t6X49yT4lWXzf2G1jSlyuFOGfvn7EnGfffwFd1A+9z538Jgs1AUDJ+fpIY3LUZfWn95bgqKQ5jqolUIHAlmQkz2VfZv+zNX7n+UVTWGgFzIL5TGYYOx8qIQ0mWUkK2FHYxPi9BxKKzurhv6pn9SFlJdyF68ZwE0DoioJrI6eOLEbu8P15eGJpOAdQanrd2g6xnyMNmLiZdWuFY7KeawVSTxioZhi+s2A10GSMUv3jp2zYqnC1X5SAO2S3VLUrHzS9ePbIzN+\/fzmzOVkBYF7K2C3MdujRIE5ORSLFqieUei086gsDl2RjAksAPSiN373lGww7aDRvsh8bxfY\/30cU6eeOYSAIYZe7DPEYrWoYrdKu\/ThhCtxLsx2Kwdq8LrTn90B\/AmtrmkagnIlFcp8Z\/uMA0bPtIYUuG3no38ws\/zU\/YzPjXCOTeA1POrvhJ7XAOsiKnb3WQdWJt1TN5+VXD5l+LGvroMSNt5TcBRed+JF7RO0+EwkzaXU5wBka1H6hIFtQIyXd458sJQwBHANtjGYj81ysT3m+QCmgH\/aFuXuRDTK+mtjwc\/UZQIWxS69idvqpnsQAei65GEGcMsL0eOpX7Jux8kj9dr71G\/iGRC2cZcfS88ZYILMErcCxcJ7CG7idZVW33JbIYGq\/gVJt\/rHPTsEG+oPjalAA\/ysqBf3WkNO+0laBaWM4gXtSOopSxa1tEpNg4ptiV3wgHi3svz\/k1fwHWMTae2oELqNJi8wyUtIlqR1dfimX\/vcSkzHpalCIZrJRxoqnTNH1dHzYtlxXU1VwWfOXR2b6TlHQqMsiSMy7y65YITFERVWauRTGcwJm7jXSX0PZWcdIZRiLRByjFR984KtkvpX85Gldx32mpj8C32EQWYfWB2X66j6coTvqhNDHVxwUHXj4PNAtDOqh8efLorvEqJbwKnJFOB9xWjwrhV+zED0c1QNhG1Imslq\/whTnB7gEfAF8WZKIwf1HTgm8e4McOTjqF+nHbjbTCr6uPZcd8fOYqVEfDE03LPpc+LNgfcwmw2f8TvV1B74VcuycfdqMSoizzf8uGepNOkOEZ23GhaqshGzqYyp92\/LZqFPRj0dM5FSdoL3JqWLqk8qJ494Yf5dTPq8FFr4z2a9XrqkFlpUeBGbUBLsywC1DmjjGFExDEfFUJDapnBqei31u1qjMLb\/AZuCSeYx\/PXJUKe7nFJtAYMXdj9AkyFNpE6Yi1wwh+Aa8RodNE+8hqXJdBEccmXrPwGxYbH3WzpntNZ4FkNDWj609OLNr30AauP+jFRmk9rc38M47QqvCVr\/6njEr8p9OayAR2CuWLmiY86+ITQnJceWn\/96IuhUs2IIA3EWcn5bYyWMYORiQzpYcscZLtpK3EcVwi53YMJfcenrj9e80+5lsQEdURMWaae8XA6UMh54C08boRMEqw2s689MoYy2r\/DxVEqACnS3bSizGCsSdtHoMfRSGnuXjZuVJ\/GHL7qnI09uwDxREFYZc5811k\/3aj2f2g0wGnXR+hm9Dme2HRVXWPADGxcnSI9tW8OFLrJ29\/3\/+d5kXVJnrnX7UekckFXkE8IG1v1+H2fIWtkG\/Oap21R5AQuNU2bA4JtRUwOMucHFHsYMsj1540dCkuUPtX\/\/MctYmd8DqENlcYmELxuGA+1iLDZwHmaKSsuewbvgo75b03tYL8PohWGKLOzwDUG6GpMrdiIaISBMQrboLBw0vDWWIeVr2qTibrbkvU+XGly2F4jf8UaDt9zxSdhuQOMM93HredjMbh1Dbtoy9ZOugMQxQuq4VWlqnvvVoGhQjXsQK9En+Lsrb2Cco3B64ubH0B0x7Ab04AkVmAW4pWe7XSfl\/o5kj48DCfO+83HFsLxvdg8l7AcCqZ6Sj9I8JIO0JwRsmZta8lqUhA5JzFstoEK3ygE0KyQOJIlgdA1N5oWDtzV4qd96rTKdmdEJzF2Ul6fnbLfAFYkFp\/w3z3GqZM8FPhm5XRe4p4U44T9FWRtRWSABAVwcroeW02MD7Yir6UxjYc8gzOABEOmvt3g7pZ7skPxb99eHC1xdnhVvd19e7I5LnOJTKCQFMOXlTphcH8GVAifR9u1CoXS4bZNJeyr7gJkSnGZRrA4hQPwQxUns+FwnMd6USSf9iyrC+DJCq2NAolOrxujCFRBulLDLLCjhSR1IDKNesFX7colDGQbeMGCgAZuLa1NmOCY0tiMNcWqWxSc7a8Vo2hi8s1dIKE+qJEneTi7nSAwxat3gq6+lx+sgu2cpREX2rAGX6RDLZANp830aUmbj4ZXyHzRHhd752GxBJlWTkwH9XU9uvPrck4eWCLnyMxeMkxw+84YS9LOmGN7ic4KkTRKCGh7eDToCDSXr3BXazcJf6TwEJUGZ+1PPG6aHXqz2qU58M+5EyC3QBuWynZPQ6wwLL0i66c6BRpTEv\/bBGGXxESNqFPvZemVI8gMaU5dr1BrVz3PaL24lOYyWtf7wdgHUoVtACmcXrKiq68d+SvRud3g5dhfaAItrx\/\/EmLoG8pVTchk3CK153Z59e42YIM9p4rvam8W2SYxnI6qI1oeuvzi2M3GlLEiHRgMswxUwTB1ItcwpYZnyYl1TD39LJ6OpYiV+i4feOWCKQW3X1BOLqpNu5\/eyi8bC3cSxlnrtsrOFCQBpFue1v2RfDsWCsWOGcKYsfIyoiHouAivkHfFiEDuGSecuQi\/u9Z\/XyAVMjT0hb6EqSVaWgzWyctj7Ks8BOL4v0Ag5KhTvsCqdFRddXKharaDqxWzhoDnyWXSYJfzoTR2IULhDCv5onMt+Bg8w3LcsyNz6xjyL3sxAs8SNimzTsiDHZ0B+oaN1JuTZZDS5jvDZTtRwQZfCUsHpK7a0Iu9nZFNhVgMEDgGf8oZ0RqaBxLhEnweZnTTBzKFWD6Y1IA5K2oNrzYiqTf11OK9x5wIVH6n6RhEzfliwzZ91VOHunoqreN4DdhxxkvTOqSUkxH3\/BRhcPRT+sh66zpu8DQDqcWKq\/teUgzcI2hWHi6aJC1t0bzu2q3tgRQDOs\/kI+kx651hqkP+CxIzXZr3I\/CBF6DAM61\/D\/Fb2ZsL7vGh6uXL5UH3riWba04B93pIT\/WyDNWpc6VztA5E+V+ne7qYqqt8lSwOtuIvZwvY65XHRkx1p5mOYtyOez3cB+bMF5De\/NX8m43AR2WSfs70Ql5Docfyum+5dGHszwQxp2eTBD2AYgZ8frfSDqwCRHgmdHarYJJQzX8lk6fmZV+V+U6cSVqAmLYRQtYhsczGiRrB5tsHyAUUOVQP5OtGZJYOVtTG9bj89GGRDHyPZIdYxACezflvZ+9chpcWhvftVFqycObNIsmhORhSS9wsmu9rP5wbj\/Cw8piPlWfkJgdTZjlqMMKFf3Ov4Nj2pA8SuR1QCKmnmrIO+PM4uzZq7cxtQ+9tb+KsDtwel\/SuhEGgG8f5jzKye4HYXVmC6oLtSsCllepEK8Dy9G4KZvIDh1j4NLebNH+ZJyhNfDnm5CCDGeP1PHEQKOds7te0vjIBaBMUeoV2kWUZD\/AW4g0K00g+nTSvCkEFKz84krEsHzZpGABkYj4y\/1mQMz57ogLh9\/vITj2fSnclaN\/Bu9hcclfK6kqm0RjGrfRd8ayLaPvce6JsdkhiCEx83HNFDM9QMTgH+anat9dzl15yvQNitcdU2L2aHLqDLqoczkv57yfZJw9HBqYk74gGsxE5gx+kR0qR1R9Xb+zdy6GIpvVkIcQgNxutNB1Mw6MC7jKEjz0psHUcf6h7Q8XiKgY+ucXPONi0+dGEF4RBO0F5fL0zcZdc\/P2r7cEA5SmYx1jNocBBmJ9uRyCmf8LRgJOxz5URpsp2skM64MLesu7YGytmFQg6n9+3hwWyJHxgb23D1NLVnQ65L\/nkVTAEbSkrgpVZDZAPIdnXIgHNAPCC87Zx\/7WXYx8O4Z+uG21rBld1LE2Lq6CyiDcnTM2B9Ovat6LT6oqOMM6+R4upBFQcryBarVF2DdaAg4hm628O3HR3LEQIzh9I3T2VsWk\/p4060EIRKl\/+OV4vOgH5nTwEMhMpNLiYIDyrGLOY36xf1rxKfk1dIAV6+odS3vdQCkxWiAyg05S8bwZhKn1N4EXTALkRBi8uAKxcxktP1LYE9NrwkpzVkMS\/aShI45Tgu2xVAg68u9LxCGIaOi03uFvzOO2JUx9Obxm221JnJsutq1DgLU\/rYYgItftLo5vBOYuDLlro8Gj5dNvdx12rw+IntgHs9jEdd3icir+9LUZOkQP22Kdhqi5WWvhdpXYVujcMO6ih9uSI5yV+V283SZ+MzrZCltKQgHA5yKJKmoWAhsIbVxxDVa8TDViKF\/WQc\/gcXRsxmvlpGpCfx679CUE7F0RQhkCrOO5nXI1tmp\/etBX7lGKQ5MBcse3VSOrAoJGWjlKdWFGdM8CogmjScvYNzd9W9Cv6+icwhOz1XjdfsKan\/WysDh3P7Keby\/7Pog+xSKC8dlQw\/cEIskEEz+Ng\/BSSektp3pJhLMSD3RQv\/NOcVlN0KuVL5whnVSY\/WY8Wl8wulKZ7YttUplM17v7kn+D6VVzB4Pmrb3gCZqWCUFM8hHhx9pZB6qAKBxWhkn48XiMMjDQNHGIYmVRtufyikCd+7TsQMU1am0JhF\/9K01yDUCPkp9uYPHDfUa1pDcgM0QmpVBqH14CYXZCQM94XuRsZmfWvwoMGfIQ8r8lJ6k+EhWCDPSMU6xBhHWU331BlDymVT7+9h7r73XmK82daE8U04FfyvOXo1dx3OS6eTBn9me85zIxiwoKsDnur8yjGdzDRHrviDamha41Ft0GQ7ZDdrzOqUW3SLeJCX8xOsdGo5k4DyF4fANhivoX7dChDLoBQch29icjmfhbhz1TO2zsrL0LNbsBVZVAJ3hgAQxm8TdzBNbGdgA4ou2eqrMXtvmlUqFiJNRPyxG4ANJqZsRFvXWVivbf5qfN45+Qz\/vPT3SFkfxh+DPrvDQrsF9zmu5XJKJbnhxMt+RBDN50lVcz0sk0jT+OG3y1fvAs5Vx+09ZThcccVzxGqh29ACRGLx8KWdPjkNOXgKoESGKOXSvivQtgq9OfLGwm5XxXAc2Rl3kUdl+kBHHz86YV9INSix8E9ZjaP7l+q\/Qh6bDRKfIiS8WzfvzxgsFbGMuysRmbz+f885FxeyzeH2YTfF\/TduMsqKt0suLTPYSKhXYU3IzaX+8wtP4+8yr\/NZ5ULlnGW+wwz0wLXdERBJUcZlnUDHc3DxcU32XTosi53cx7TIclsGmVfftU2GQcui6tZ31DDMeSWePH6Q2XSgCel\/r2FwTu6+h0Uw4jvKLoMjy+bKyIXmF9R0fMSiqd0x4lZsQ2FKUxKeQifcp0OritUvuhwr5P\/yY+uBZfL9yVm4ppukGdm8K+nKvmRvJF\/l23JdDZq8hKz+0BtwfId68YLXAv5OqpKF9AKQHei\/Q2PgTGghFLJVfPw36TPIigOX7o+CpbbB4qyWRPZ\/VJ23Px08bEp9xE6O8IWDGCa7D\/1n5ovA0otoqKKyuk7LT+FyjOplrw17qhN2CAorPTFnjOa5tDobADXKN5inPRc7QrVckRPVatQ0Bf0gdNzy78BxpUkW7JjtoXISAt+q7+37a6WIXs4RrcyCtCJRIIo4Ql1UuwCd+M+6kddbyk9fJtx8vL3kckxN9RW4kikidru+b\/wTWrTGVUyasHasafphxsfWcQI5QAXfMxwFDIDf7ybEdvHy6ySGfhFI6tSbK2uosWyo+bNkRtgmheoBeccI7pLOSYtNnauP\/UbTINPqcmb8MezYdz1DWPy43rnm5ejeYKGZt0ERWtjGJzDU+jJR\/dQP4ExaB0IQM9OKeliBQ6JA6Naz3VJOI3oULD+cjxphyF570QFm+llgu0WYmMlkM9zPAxR9upYkOlDbhEnXij3RkFkzEwHBq530c2U4Iju7Jlx3PqhpYuqA2I46Gm0Jdblj6puP+zRVAcFRvhI\/hK0eYWCO2nSW7DVDmdUKnmXfZOwJBPmGOfWA7Dqe4eJXYyjmuOIXefez1AQJiyc3emdJqOIVbpoM\/CZuIkO8iUgPNeLHs4XGSLsapyPAI0iYcq9iDJU23HpU1YOxVMdxaZ40\/3+H\/NjyezRgzDd7Z4y208NYOcJwe611BpovRmvDDEz3lQk5o+5oFnHr2Xuol09Y5SsyIKkca+UuKvBn6Bynm2DaxGjTJcglfmEQi91gH2c6QOZr5In7Myu0gbeG8lqB1DRwZE8RaFDGfMwiHoRG6YxZ1fwLRxpz\/uWNVOo4Cz35rjC8Cq2UWJHyGS+OgH22MmzB2AVApHVX1Jf6Lc3cWWQlRChOO6SCWnffom8PKHij4USVXRhOZM2nqHwNEXkIzY1M7XSUgzuWy9d5NgqF9Kg\/3BMj5Xh152SusXWxGZz6MIVTRVt1da7RQZELpu\/O9LVO2ceGAK\/6bfw8COjNc+XvqT0Jx3FthOP036Yo7vF2ZCTp9Pv5LjExKj2C40sMPkY3sJ7C0O\/4jM","iv":"1bb0028bba31ea952a1117134b3459e2","s":"dc6c7c0d82cafc27"}
Share your thoughts. Click here