Mobile
August 16, 2012
By Tricia Carr
Toyota Corp.’s Lexus is adding mobile to its multichannel 2013 ES 350 push with a model-specific iPad application that lets consumers test driving functions and compare the vehicle with competing brands.
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","iv":"2d2d161322947d1941fd55f72d6bef13","s":"f74faddbaa6250db"}
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