After the Cars.com iPhone application received more than 200,000 downloads in its first month, Lexus signed on to sponsor the new offering.
Lexus, Toyota's upscale marquee, clearly understands that shoppers are researching their purchase from a mobile device. So the automotive advertiser is taking note of the opportunity to reach in-market car shoppers.
{"ct":"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","iv":"386791c4c1c6f2e1ef25cf29d837a37f","s":"f1978f7f00751234"}