After the Cars.com iPhone application received more than 200,000 downloads in its first month, Lexus signed on to sponsor the new offering.
Lexus, Toyota's upscale marquee, clearly understands that shoppers are researching their purchase from a mobile device. So the automotive advertiser is taking note of the opportunity to reach in-market car shoppers.
{"ct":"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","iv":"03d0bade375822d22dcbb6fad94c62e3","s":"682729ed72ff81fb"}