Research
June 22, 2020
The top 5 percent of brands on Forrester's CX report. Image courtesy of Forrester
By Dianna Dilworth
Automakers and retailers were held by market researcher Forrester as the luxury sectors delivering good customer experiences, which consists of consistently meeting customers' needs, hitting the right emotional notes and even having the goodwill among customers to forgive mistakes.
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ZiiPBgRMv7qkvarOo2fOo1UANyVJ1MA+UdCZM+NUBrcEbe5\/4GSAWaPggghjV5M4ThXDrwH5ah\/y\/ZdgxPBGXmL29SYO\/JDj6Fc1DWpYCcrrxmgXdlU+I6EUobVA5xdj9Dqe9SLM5zvkrq76Ko9m1MhntdVeWcSgRM35dKn8qdRGkw\/RBu+3oroKrLMClWlUprvXBsFHO00KLFgjhmGb2azRXB48ezDwuPNJ6KVucEs6siDjIczp5gTW0iwfMSOqMh3MNh1z820dYgaSUEn0LVAjMuGlfcJmGYyigmSqbSlkOLJfQaJAsayippg2k7wZUVENGIYBYgtBuBEB0dgTaI8lMGsxuHaWahI66cCC1E7aOyzA6BSG3MQyOWjzGnO8sZaV1byNF6kzJnyUv7gvIg6ZYb+KqX7txeB3ElrP2ickwx6ESOY3FW8ujkj7+nr777ZnktWa\/5kq6r1kY5iOaF41jurHP4AS\/Q4oTZW6VvgIg4mLxxo9mBzpESQsh7NT9UMjCMHy\/9s3eye8Rr\/Gkod758mx8NTIp99eYwcyICB3SGD5su\/ANCcdjD23+eICtNS7kPM7hmF3lxFs\/k8VHTNJvOMYxghlx+NSM0X9KAEgschts7D1U\/dYPJ3T4pVrSUYvLbVNEp+yfsTeh0uXME6ckDxicgvt5bGVC3ZYww5aab5QyunjoRGK+REfWJVMoP4U5fT3\/Agown9XxAMLU5w3cLV\/guaVfU6M8YVhH+52era7ZLe8iR7I\/uV0gu7iwnLeBUGpdScbGm80imDAz9GVQKA7yaOtjYQfj2YHyvP6zxn360PdGduD50nQ8zPhsV3g5M94vD79FV75gs6nvkEZQG39Byip2Iq5slLNYRuxRvrnYzM541vCtkn8FvZd971PcHpNGBNH8v4GF3J1o0E4Mk63VQ7XS3x6ljdGpyd4Sz5O6eu3zPAZ+23ge6Rje71R2kkIKav6qQJTPFDVehcvHNkb2WkA2VKfyFJ9aKcjKLIw7sCvxpTnZ7gpl4lLK8VX36PC+hmkXYuYldJSOPna1BPmMwibW4F6UvQiaWN8y\/4KNZpVRRoCQ\/xecLKAumaU0\/0yefdY\/70vanM425IOW\/XKjbYds4GYuR4x9hi8SoK5q+Q8NUZcL0YoKoUMuFLF4CvnDL5bJbwvmhVdE43Ff7Hs7cPC+hwySzH2Fr7zFnHdhkJoH4g1qUdxAyizKLqRGrH4U7pIzDaNw8jQTgyBXoE5Mi2C8CankqEQaBr6Y2ASxOyf4r2KUV4wylxoqkPM4ZpIFqL0J6CilMPgQQubP7+a38N8gNBqaep3hlXB7meKpD4O5qnmCVNV8gXk+sU0l4uNiABvHM+CuFxlXnG6GbKo4oDVnZn\/NWY\/PectakyGBE4Pm3CwMKJQjT2RllDJk1DPO9odJs76JTiKIsiekiUkLt2cWfK\/aGYuzm5ospwenWqFPhp57kD5jzmdlnulr8MmflMUTtyj5KQwP0BHRaELOivEEf6fl64lRPDeVOUwjFuCwuMKZgOX5AhrQycWqbFFhYNDjNTJhZYpPP2Q18BPuuc5XJ2VrySq9pK\/dIzv5fXG+x2aLl3I6\/tTjw4dzwrCyrQLvjPaNMe9DMhVbaHJ13RlmlLS4H84nUJ\/EJkD\/0jwUgNypgKQaN0xQjWdKJCp+gEsghHfYy04oCiHXqhLXhsuDhxipMYsX99RMaiKFEAUaM35v49TKudCmBoVtbtlNvDzLXdI5Y+42Oz5gcjw+Iuh+UF+s5LAp3ojZYY8LpieIubYV7a3oeBoaLnG1XkNf9jXuAcBX9nzR675eQ3lWs79caVI++\/BdLFu3hvVDm6vetROy7ez5N5ebf0z4TBhz7vOnTqXvT9Q9IYYdtzeRzvCxiP+uTx7B5IBwsIgbe7CC1g0cr4\/G4ptOrw4imwx30UYaHJapDRZjZddrszORzrpCFg4fHrMiitHopVx53HSrSU0\/D8cGu7XHMsgkAiVAC+Xg4noJVeelWZ\/E79hgOrHmyqowrerFfwsuJVrVBwJbsPMo64eM6foPjnk\/KVA\/UVuXJPM042aw\/+heTEjY4qcEmCbjaVo3ijxQyQt3iyANMlVGF\/Qb8duO\/cWEygbp3ruHmZ36HzufinG1OVNCRsbNWe+ZUd5GYhHBzvPM\/d+TivuVVyf9ZJGubxFfI+tV2dAfRgQunLD1DN+BAvebkPvjrAlTWWv8POK3Oxuk9DnDAD6wgf0CHgotzOmisxe+NQIsHgXBGMqf4anFTfGNPDPG+\/d4as\/rsqLclkQSLfEXbUJZ7nQiI4plTe0ISWfhC9u71G3G9HcrxD26ReAlhSfe6jWCQiGLP\/z6mDRBc8Zz0KdYEPN859FDw4EOZY+IEQzjITLLTCnYaQqVakXttRFHZ\/wQM1qgMTLmtCvWhU1sEnIbM2PwhGTmZR4+KTTlx3J3P2F0MmP0cXzw+Q1UxecTFpxJpBjf\/ApFepoYIrYgaaMc85RxTIXqOeEPiUirYKze0yHqdfQYYqFg5nXaQCvY3uOtIgRyt\/W3gnt1ykeykBpCtWaELavM8Nl0xTXCQ2hTXyQShtRtcFXEEK6uj8tTuyUx+EIB1Zp0n91gBjJ2nK6xw5E5XvRVxZToMF5KeS35rxFZpetIBmQIucc1xemfVqv8vADsZKQch+\/tBUTkhW01CbktIRTRk2T0NeAN1UOUDSXFgVRl6Q5io2lljYLzYYJ4JceGSDfdwoU8fI59rMZrgvbQMtxLvMgnK6O6UD7vA7dGFqfQabt9l6mCFNuvZaVzPvu+AxbD6cqFYIgZlavSJOOtFY9cuXwogRk3YAYHMX7rM0criw59sy1EsAiTeWs+z8f6dPAmx2f6Z+G43gpMCXlAGOnmSqLd8MSgD9Mn3KYwNqn5iT1zXlyRdUiT9IzNtid1iOZj2jT92jaaYCAjtX3CknzrLgcuzyzCvCiwH+XmmQaDnIPUCF6GYYQNSSrfW7CFeLRx3EuM8SUzN4+HhV4JTXKAwxYwkwuyAF+wuRWFvJqkH8Q87JOqTcxX1RM6Mr49KbbWSAJIwR669QuR5HwGeK9LmbxuTFGf7BwzkXfuvR72rSvy079R7BLyul+Z1EY2h4rQRABWpxEAzDXKZeAlKeg2a+dSXCqLUr+oD7Vqxbn9W\/xQi7IUloe7MbFAQJErsCyyFl4uXQ0FadcC8ucA1dZlC2asTmdmLmuNtveqYTPRX2AKGKjnGdiA2D0FLBRClvjcoOKaEgvPhxVR+opnL99eEp9bwHcuHsv9vVUccQB32cNoLLIU745TTikN2BP\/cExG5W3Jze1u9rLdv7Vg\/N\/WlzmRtxdN5+8FRC9jJnkCK9pbVd9XoGfc0s9g2XNZTmPURee+gJzvNgGsMjNDOlpQIhfcSRbU4BxdQAIdPx3uES7kRHmzs22k5jJhUTbLpnbjVrFOsusF9+yBWnQTfcECdPJJijB941MHQjtCWuZxNrrGfbZ6iymnZl\/oPFj5P9srY1KE6YBMK9N4N5mmy9vq7GUxNaIRroBPKoTmsOgYhsYUpVpUI2hC4XEfasFSvzN9p0XBWyuM6lCU0S1wpaBAufutUEuFwz+HzqdQ4TfCyi3uPkG77ijxiq9zRjF\/XpivLODbknHqV9Z3XtQZbTkzSx+JGKu93jrdnqJCtY+n3qhkHmhgYeLuLNwvg0ImwORXWR6dBWBErFVdUHP9v+cKKfT8krsRKzKGRMEgNS3DNpJegTgW0ZnfPSGuDp9F5+\/BUOmccA7db+kr43fP2MzMwj3gIDoZ1SxcvBZY2K846v\/tn","iv":"26145f1175ac5d9380baac06330b5311","s":"f6d6a4325e424da6"}
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