Multichannel
October 3, 2011
By Rachel Lamb
Toyota Corp.’s Lexus is relying on local dealerships to advertise via Web sites and customer outreach to market its new line of special-edition models including a partnership with luggage brand Tumi.
{"ct":"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","iv":"b1ae474c37c5d16b449d0392478187f5","s":"c7cdd2ab9cc63ad5"}
Share your thoughts. Click here