Sections
Home
Industry sectors
Channels
Opinion
Resources
Subscribe
The authority in luxury news.
May 9, 2025
Most Popular
My Account
Subscribe
Sign In
Log out
My Account
Subscribe Now
|
Sign In
Log Out
New York, May 9, 2025
Home
Industry Sectors
Channels
Opinion
Resources
Advertise
Subscribe
The 1916 Company teams up with Australian pro golfer Min Woo Lee
BMW North America highlights history in 50th anniversary series
Off the Cuff: A Q&A with Baccarat's Adam Banfield
Richard Mille opens largest US storefront in Dallas
Galaxy Macau commissions largest fleet of bespoke Bentley Flying Spurs
Follow @LuxuryDaily for the latest in luxury news
Luxury Unfiltered: How Gen Z is turning the Birkin into Wall Street’s hottest commodity
Burberry, London College of Fashion establish new circular design student competition
Tag Heuer ties eyewear to actor Patrick Dempsey
Kering, Cannes Film Festival to honor actress Nicole Kidman with Women in Motion Award
Home
Industry sectors
Apparel and accessories
Arts and entertainment
Automotive
Consumer electronics
Consumer packaged goods
Education
Financial services
Food and beverage
Fragrance and personal care
Government
Healthcare
Home furnishings
Jewelry
Legal and privacy
Luxury Living
Luxury Memo Special Reports
Marketing
Media/publishing
Nonprofits
Real estate
Retail
Software and technology
Sports
Telecommunications
Travel and hospitality
Channels
Advertising
Commerce
Events / Causes
In-store
Internet
Legal/privacy
Mail
Mobile
Multichannel
Out of home
Print
Radio
Research
Television
Opinion
Blog
Classic Guides
Columns
Editorials
Letters
Q&A
Strategy
Resources
Case studies
Conferences
Editorial calendar
Luxury Daily Awards
Luxury FirstLook
Luxury Mobile Summit
Luxury Roundtable
Luxury Retail Summit
News briefs
Newsletter archive
Podcasts
Video
Webinars
White papers
Subscribe
Comment
Email
Print
Reprints
ARTICLE TOOLS SPONSOR
Multichannel
Lexus pushes new models with multichannel celeb endorsement
February 28, 2011
By
Rachel Lamb
To read the entire article, please
subscribe
or
sign in
{"ct":"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","iv":"3ce4b1d7da42e138415ea7b58c91df2c","s":"a67a9303521b9758"}
Email this
Print
Reprints
Download PDF
Share your thoughts.
Click here
« Previous article
Next article »
LATEST HEADLINES
BMW North America highlights history in 50th anniversary series
Follow @LuxuryDaily for the latest in luxury news
Off the Cuff: A Q&A with Baccarat’s Adam Banfield
Richard Mille opens largest US storefront in Dallas
Galaxy Macau commissions largest fleet of bespoke Bentley Flying Spurs
The 1916 Company teams up with Australian pro golfer Min Woo Lee
Van Cleef & Arpels debuts seasonal boutique in Capri
Marc Jacobs feeds music fandom ahead of fall 2025
Tag Heuer ties eyewear to actor Patrick Dempsey
Porsche cuts ribbon on esports facility in Cologne
MOST POPULAR
The 1916 Company teams up with Australian pro golfer Min Woo Lee
BMW North America highlights history in 50th anniversary series
Off the Cuff: A Q&A with Baccarat's Adam Banfield
Richard Mille opens largest US storefront in Dallas
Galaxy Macau commissions largest fleet of bespoke Bentley Flying Spurs
Follow @LuxuryDaily for the latest in luxury news
Luxury Unfiltered: How Gen Z is turning the Birkin into Wall Street’s hottest commodity
Burberry, London College of Fashion establish new circular design student competition
Tag Heuer ties eyewear to actor Patrick Dempsey
Kering, Cannes Film Festival to honor actress Nicole Kidman with Women in Motion Award
VIDEOS
Marc Jacobs feeds music fandom ahead of fall 2025
Tiffany and Co. talks strength for Mother's Day
Versace taps Sabrina Carpenter for La Vacanza campaign
Entering new high jewelry chapter, Pomellato elevates signature Nudo collection
1stDibs features global design professionals on annual award list
Bentley creates bespoke surfboard in latest collaboration
Bella Hadid shines as face of L’Heure du Diamant collection from Chopard
Sales at Puig climb by 7.8pc in Q1
Botswana’s foremost athletes front new content series from De Beers
Tiffany & Co. enlists all-star cast for HardWear campaign
More Videos
MORE IN Multichannel
Lexus, Universal Pictures partner to promote ‘Wicked’ film
Hearst introduces AI-backed advertising tool
First-ever global Zacapa campaign hits billboards, broadcasts this month
LVMH employees help rewrite resale rules with ‘Heristoria’ concept
What can luxury learn from Ferragamo’s latest fashion experiment?
Dior goes full throttle in Kim Jones-designed gaming debut
Back to top
RECENT ARTICLES
BMW North America highlights history in 50th anniversary series
Follow @LuxuryDaily for the latest in luxury news
Off the Cuff: A Q&A with Baccarat’s Adam Banfield
Galaxy Macau commissions largest fleet of bespoke Bentley Flying Spurs
The 1916 Company teams up with Australian pro golfer Min Woo Lee
Van Cleef & Arpels debuts seasonal boutique in Capri
Back to top