Mobile
September 25, 2012
By Tricia Carr
Toyota Corp.’s Lexus is building brand awareness among young consumers through an integrated campaign with Zynga’s Draw Something mobile application that allows users to play with the ES model’s colors and Lexus-themed words.
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","iv":"ac9aea879e891a59c013af4c0db40957","s":"d5c0ab40bf05a379"}
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