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Dec. 26, 2024
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Automotive

Lexus plays sidekick in latest Marvel film

July 21, 2017

Lexus LC 500 Showcased in Marvel Studiosí Black Panther. Image credit: Lexus

 

By Brielle Jaekel

Toyota Corp.’s Lexus is putting a spotlight on the balance between human and machine in a new campaign that takes the automotive brand to the big screen.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How can luxury brands tap into the back-to-school season?
  4. Balmain enlists virtual faces as brand spokesmodels
  5. Rejection of Cult Gaia handbag design points to high evidentiary bar for trade dress protection
  6. Stuart Weitzman names Kim Kardashian as global ambassador
  7. Preloved items from Hermès hold highest resale value: The RealReal
  8. Rimowa takes animated approach to holiday ads
  9. All-electric Mercedes-Benz pushes 'Defining Class' campaign into modern era
  10. Tiffany keeps it simple to attract interest in New York Times ad
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