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Dec. 23, 2024
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Mobile

Lexus opts for full-page overlay experience with CNN iPad sponsorship

December 16, 2010

Lexus advertises on CNN mobile app

 

By Giselle Tsirulnik

Luxury automaker Lexus is the launch sponsor of the CNN iPad application, which allows both the publisher and the brand to provide users with an immersive and visual experience that takes full advantage of the device’s expansive real estate and multitouch interface.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  4. Mood of global millionaires in the pandemic-era
  5. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  6. Desirability, operational efficiency key to luxury brand growth: Accenture
  7. The RealReal opens retail location in Houston
  8. Preloved items from Hermès hold highest resale value: The RealReal
  9. Luxury Unfiltered: When brands fall spectacularly short on client service
  10. MGallery Collection wins Grand Prize for luxury tourism
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