Luxury automaker Lexus’ full-screen ad unit on Fast Company’s mobile site achieved click-through rates greater than 10 percent, representing a fivefold increase over standard banner ads.
Mobile advertising company Crisp Wireless partnered with Fast Company to create mobile site sponsorship packages for advertisers, including beyond-the-banner ad units, reporting and sales support for mobile. Lexus was the first to sponsor the Fast Company mobile site with a branded experience.
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","iv":"7d19f949e55f59aa070d2417f6b8f1cf","s":"f0b319b45693acc2"}