Luxury automaker Lexus’ full-screen ad unit on Fast Company’s mobile site achieved click-through rates greater than 10 percent, representing a fivefold increase over standard banner ads.
Mobile advertising company Crisp Wireless partnered with Fast Company to create mobile site sponsorship packages for advertisers, including beyond-the-banner ad units, reporting and sales support for mobile. Lexus was the first to sponsor the Fast Company mobile site with a branded experience.
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M2oLHR544FlynjJtcFX6ELTbDs5oJ3pjlRjEzHw1q0SYjba4PnYPIAYcxoqJA2+BqpOEz4WS4kRhrJPB\/osr+I29A1VYPW+WtyhJNYMKTWOcTbR\/4SxMJW\/ExeJzowInyj4oPPlHh2tpl3PPmwtxAPV4BTcWJ4QrjhnJqmM0ftSqk+1c\/ZcNJWL\/3BNVl5Ry2St7vusvlqSYI+VIGuL6c7lePOf\/0wHdV0oB2+crKQkrUsnDc\/27UG7UTxJ1XIrJEukQh4OGvgeZgKVlPB05+KQB2nJ6GEt1\/f3d9OH6DNpeMpa5U7ilwS3hvVtyaRgU5g1efK+SVAUxnpCrPutDwsNvqA3XeKogSomH2icZDGS+iT1qer1IdgmulP4yTetHf3AghWMCk7H6pjOQ60t0bvpP3OY9lCzDFnxO7woI+ZiqKCOq1FjdZAFMyngkV0BqG7XgipVG+JQjS9ELQ1SpYAX\/9BOD1yIXDaqxmqj\/CjEw6Sa6eWFLIDcW+FepKFYVbJ3FeY68by1Z+emIiJWWn4C8ExqZAnWvXBqbsYvlsKtA4Zu4JPpX7obp3GELIjDMOReMkv3S4FHSVW\/UcK9bwH53Rz6boq7mS6UfRpkA8bBMynCsFEjPZyGCBFxmek9RpTbQ6LU9nb8K27xul\/tu8JpJkmBFB+SGbbWZ7d1\/2meOAMCECduWOapxVSOrPT0GjWt\/DPGkarhSyd+QWFfYCFzK1zzGMHYesygOI40b1yyoLcNFAAIz09UnHOp25PHKzl4s07MQDpIu9IfondJsMNtNphS2x\/r7rPS\/IW7WLnqbXlijC1XShEfY\/9AJFkCURtOmNxSFEnaXh5+3cnid8O\/ZTt2B19n2r+Cvj78GR3EXzWUqWDp6XCPIht3pCWqvhi7wpoM2+9x\/YNDYIE8mJ6SzCYtLgf\/nZYMWMMKWXnqFl4N27d3jwm9ZvesCajhgOkL217Ebmqcv5JFgxlGLqpaQEy1ChOK4g+yQcXqLT4LPZ4mIhHDBoGOBwPChWnFTHKhVcVRZqUhkME7yIp8Ek5lgV61LdZcg89QLTcQNbLniL7xfsVN2xBM1bohfq+rXQL4P+9FMQwARz5aJBaecd\/k4nQ8L3gxwOk0OtAuJ9dMVZ7sI+4vBjxU2p10Dqyz0pmzbqChHMPVkiEU7uyDh59qS1tI3WHWpxM+EV9pZHuhuUy3mKEsydrgCNj2GISWwHHiFvW7paKP4C9j6HKPxCwTSDKML3SgKt89C3URsGHfOnwtcL1VA3K9UJyJ9EB+qMq3h4ZR9gX22M5Zh0Dz8xxDPEAvAzZAXEx7UgigzGxJKASCjxjB5tXYFLrRt1Tcxlso3WiY4V+aha0XTTU6PNtBE2H9uDAgii9TWbLwhxyZT2KpcI\/V2X6n8Yrq0NlmyHv44ic0tIBO4prYH8h\/g9p196LxkLOfQIbX2+SgIc1xduEnyfOeJaRzqiNgi3tuiTPlJQ9nNNsWKXwFVogDxkVOvlSKDosi3P7nPRdrF1FeaHTlrL50Wx72ENhaAta2petc1elOl\/QiPeJI8uo6D\/fyJuSERW2fWf3+qvzgIuQ7H\/kklz1XoiZnA22UdUrH+WENRr+Y1qJI8ZY8GjKCidYiR5\/Xr\/STCZjM3skO22sKvwdIjR4XY\/OHdKQsk5OLHIHlczpGs7fMpWy9ZGMr8kmhgRAMrxk45mGsAmXA1fyIkFwSRBE\/oxZnOaTVQ9p5ejMg6H8mY1rv3QufXYcHL\/Hp1HlkZ9LQ9vLAI0rKk+2s6S5h3wN4S6mNAjARjfqiI4b0ntFTC6QaNZVrhnpCyHnddgpf5Nntn8WMDUV7WW+iiO6WqRaPX3s6+un+aRBRVSYqMc2IPeCXMnBgTvV3BDqz3C04lexfgvPD3ypVi1Nt0CBCzwB+Ov3P7IpM7rP4HiDNGFtgjH3DfxdUwolcIOt2mfx9kSlqiHJb4dIEgwNj91KN8B3nFv\/8nqAKCyO4s3Hdb5lbE58xYGBGptTKlV64QyWsUPoIxnlMMs3tyo2mRccbEeUQfbi6p1H+Gf7ke0qabJoUUhB81evd9T9kzRLnawOWp\/HiuibP800yN+s1gJxTPsn5CoKP1kykEgCiVt\/Foc+1d+Ex2D2IRyMqnVR+wreFWiRjs8MC0xAt1Kifrzry3xjzpiT0g\/txaUPwkV\/6Pe","iv":"def98c6a7a6ec03c874fa1f2835cd362","s":"352e8957d5b10a9b"}