Radio
October 7, 2011
By Rachel Lamb
Automakers Lexus and Mercedes-Benz are switching up traditional radio marketing by sponsoring stations on Pandora that are designed to push the brands’ models and campaigns.
{"ct":"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","iv":"c4aa7a0ce2fc74a722aa1ebd753d58e8","s":"9726b58ce8486b5f"}
Share your thoughts. Click here