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Television

Lexus makes noise with Super Bowl ad

January 27, 2015

Lexus targets younger consumers Lexus targets younger consumers

 

By Nancy Buckley

Toyota Corp.’s Lexus is using fashion inspirations to draw attention from younger Super Bowl and automobile enthusiasts in its new television commercial.

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  1. Vestiaire Collective partners with influencers to combat fast fashion
  2. Off the Cuff: A Q&A with Natura Bissé's Patricia Fisas
  3. Neiman Marcus honors Leonard A. Lauder in New York City
  4. Capri Holdings, Tapestry abandon plan to merge
  5. Burberry overhauls strategy amid rocky interim results
  6. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  7. Authentic announces Barneys New York Residences in Tulum
  8. Louis Vuitton goes big with temporary NYC store
  9. Genesis House presents winter light installation
  10. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
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