Internet
February 17, 2015
Lexus targets younger consumers
By Nancy Buckley
Toyota Corp.’s Lexus is using Facebook’s advertising data and targeting tools to reach niche audiences with more than 1,000 videos created to appeal to different types of consumer.
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","iv":"251e70b0d467697206d02cc5c20eaba8","s":"a9f0ce162e5a6e57"}
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