Internet
February 17, 2015
Lexus targets younger consumers
By Nancy Buckley
Toyota Corp.’s Lexus is using Facebook’s advertising data and targeting tools to reach niche audiences with more than 1,000 videos created to appeal to different types of consumer.
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","iv":"f0cc9086156eb3e372407dd7fbcaa821","s":"a826ef75de548233"}
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