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Automotive

Lexus looks to expanding families to tout its own growing RX family

January 16, 2018

Lexus look to a child in hopes to attract parents. Image credit: Lexus

 

By Brielle Jaekel

Toyota Corp.’s Lexus is targeting parents through the eyes of a child in its latest spot, demonstrating that while a new family vehicle is fun for everyone, not all new things elicit excitement.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
  3. Dior goes for gold with flashy J'adore campaign
  4. Stuart Weitzman names Kim Kardashian as global ambassador
  5. Neiman Marcus honors Brunello Cucinelli as part of new awards launch
  6. Day's wrap: Tao Group, Henley & Partners, Dolce & Gabbana and Accor
  7. Dolce & Gabbana unites men, makeup in new marketing effort
  8. Louis Vuitton joins Discord
  9. The power of place: strategic footprints and the productivity of luxury fashion storefronts
  10. Global millionaire count to increase significantly by 2027: Agility
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