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Automotive

Lexus enlists TED fellows to reimagine self-driving cars

November 3, 2020

Lexus' LF-30 Electrified Concept. Image courtesy of Lexus

 

By Ellen Kelleher

Toyota Corp.’s Lexus has recruited a pair of TED fellows to figure out how to keep human needs in focus as the Japanese automaker rushes to embrace autonomous driving.

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