Television
June 14, 2013
By Joe McCarthy
Toyota Corp.’s Lexus is promoting its new IS sport sedan with television spots that aim to pique consumer interest by disrupting expectations.
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","iv":"3a72034ae41bf03160aac65d45e9b6f6","s":"1077d9833ab6fd70"}
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