Television
June 14, 2013
By Joe McCarthy
Toyota Corp.’s Lexus is promoting its new IS sport sedan with television spots that aim to pique consumer interest by disrupting expectations.
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","iv":"c611232759687f2eb462fdc33a3d0453","s":"634700568966aab8"}
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