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Television

Lexus IS TV spots tout lifestyle of ideal consumer

June 14, 2013

 

By Joe McCarthy

Toyota Corp.’s Lexus is promoting its new IS sport sedan with television spots that aim to pique consumer interest by disrupting expectations.

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  1. Luxury brands losing ground with younger audiences: Bain
  2. Leopard prints and luxury risks: What the SKIMS x Dolce & Gabbana collab says about fashion's future
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  4. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  5. Louis Vuitton opens applications for biennial Watch Prize
  6. How technology is elevating luxury shopping in the age of experience
  7. 2024: The challenge for luxury amid global and regulatory changes
  8. Value of Indian luxury beauty market to quadruple by 2035: Kearney
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