Mobile
February 16, 2012
By Rachel Lamb
Toyota Corp.’s Lexus has included two gaming applications as just one of the components in a 360-degree marketing strategy in collaboration with Sports Illustrated advertising its new GS models.
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","iv":"b150f2224bd59bc3173cfbd93edc3703","s":"7510f9c24b184064"}
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