Mobile
February 16, 2012
By Rachel Lamb
Toyota Corp.’s Lexus has included two gaming applications as just one of the components in a 360-degree marketing strategy in collaboration with Sports Illustrated advertising its new GS models.
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","iv":"2f6af8fce02d2949bde4ef13ec4ef01b","s":"60fc78627562fa5b"}
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