Automotive
May 1, 2019
Lexus drives into ASMR
By Brielle Jaekel
Toyota Corp.’s Lexus is tapping into the ballooning social media phenomenon of ASMR in a new film series that looks to define the sound of luxury.
{"ct":"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","iv":"3cf282a0ac5a9f808293933ebc5c8a9e","s":"f019d85c541e40c9"}
Share your thoughts. Click here