Luxury Daily
The authority in luxury news.
May 21, 2025
  1. Luxury Unfiltered: Why extreme value creation is the only way forward for luxury
  2. LVMH announces 2022 Innovation Award winners
  3. Alaïa aims to empower with summer campaign
  4. Genesis sponsors Gold Gala in honor of AAPI Heritage Month
  5. RH appoints new co-chief merchandising, creative officer
  6. Rosewood Hotels debuts new property in Mexico
  7. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  8. Hyatt taps American tennis player Jessica Pegula as ambassador
  9. Pierpaolo Piccioli joins Balenciaga as creative director
  10. Kering Eyewear, Google announce AI-powered smart glasses partnership
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Automotive

Lexus highlights diversity in multilingual RX L campaign

March 21, 2018

Lexus' RX L campaign comes in three versions with different families and languages. Image credit: Lexus

 

By Danny Parisi

Toyota Corp.'s Lexus is taking a multicultural approach to marketing its newest model, emphasizing the universal nature of the car and the brand’s burgeoning Latin American audience.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: Why extreme value creation is the only way forward for luxury
  2. LVMH announces 2022 Innovation Award winners
  3. Alaïa aims to empower with summer campaign
  4. Genesis sponsors Gold Gala in honor of AAPI Heritage Month
  5. RH appoints new co-chief merchandising, creative officer
  6. Rosewood Hotels debuts new property in Mexico
  7. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  8. Hyatt taps American tennis player Jessica Pegula as ambassador
  9. Pierpaolo Piccioli joins Balenciaga as creative director
  10. Kering Eyewear, Google announce AI-powered smart glasses partnership
VIDEOS
More Videos

MORE IN Automotive
Genesis sponsors Gold Gala in honor of AAPI Heritage Month
Aston Martin, Apple release CarPlay Ultra
Mercedes-AMG unveils collaboration with art collective MSCHF
Lexus spotlights craft at NYCxDESIGN Festival
Bugatti opens design center in Berlin
Collaborating with actress Gwyneth Paltrow, Genesis rides members’ club wave



RECENT ARTICLES
St. Regis, Vilebrequin release capsule collection
Chanel reports 4pc revenue drop in 2024
Kering Eyewear, Google announce AI-powered smart glasses partnership

Alaïa aims to empower with summer campaign
Follow @LuxuryDaily for the latest in luxury news
Luxury Unfiltered: Why extreme value creation is the only way forward for luxury