Automotive
March 21, 2018
Lexus' RX L campaign comes in three versions with different families and languages. Image credit: Lexus
By Danny Parisi
Toyota Corp.'s Lexus is taking a multicultural approach to marketing its newest model, emphasizing the universal nature of the car and the brand’s burgeoning Latin American audience.
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","iv":"1a70e4743a447eedb35cbcaec98985f3","s":"bc7044e6726fbc46"}
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