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Television

Lexus gives viewers the option to skip ads on TV

August 22, 2014

Lexus LS sedan Lexus LS sedan

 

By Joe McCarthy

Toyota Corp.'s Lexus is experimenting with a new form of television advertising that enhances the channel's relevance in the digital world.

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  1. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
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  3. Roche Bobois furnishes boutique resort in Turks and Caicos
  4. EssilorLuxottica establishes Inclusion Committee
  5. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  6. Louis Vuitton opens applications for biennial Watch Prize
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  8. Baccarat pulls incoming CEO from Printemps
  9. ‘Copy Nothing’ campaign defines next era at Jaguar
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