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Mobile

Lexus geo-targets mobile users via banner ads

November 2, 2012

 

By Tricia Carr

Toyota Corp.’s Lexus is targeting New Yorkers who are visiting the AccuWeather mobile site through banner ads for the LS F Sport that lead to optimized content.

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  1. Mood of global millionaires in the pandemic-era
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  3. Preloved items from Hermès hold highest resale value: The RealReal
  4. Luxury Unfiltered: When brands fall spectacularly short on client service
  5. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  6. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  7. What to look for when buying your first luxury watch
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