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Lexus expands IS campaign via millennial-focused microsite, contest

July 24, 2013

 

By Joe McCarthy

Toyota Corp.'s Lexus is broadening its cross-media campaign for the 2014 Lexus IS with an interactive microsite that encourages fans to create an "Amazing Mix" for a chance to win tickets to the 2014 Pebble Beach Food and Wine Festival, overnight accommodations and $2,000.

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  1. Hublot taps unlikely campaign star to celebrate 20th anniversary of Big Bang
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