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Automotive

Lexus underscores connectivity in multicultural effort

September 11, 2018

Image credit: Lexus

 

By Sarah Ramirez

Toyota Corp.’s Lexus is emphasizing the connectivity of its new vehicles with a fresh campaign that also highlights the connections among drivers and their cars.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. ‘Copy Nothing’ campaign defines next era at Jaguar
  3. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  4. Women now represent 13pc of global billionaire class: Altrata
  5. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  6. Audemars Piguet unveils collaboration with artist Kaws
  7. Ambassador-led storytelling carries holiday campaign from Boucheron
  8. Mytheresa releases quarterly results, reaches record high AOV
  9. Dolce & Gabbana, Skims release limited-edition collection
  10. ‘Hermès in the Making’ pop-up continues world tour in Zurich
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