Automotive
December 13, 2018
The Lexus ES. Image credit: Lexus
By Brielle Jaekel
Toyota Corp.’s Lexus has seen positive effects from a high-touch mobile campaign that leverages artificial intelligence to tailor advertising to users in the moment.
{"ct":"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","iv":"eae18a0c0a187e3ee8fcf358839195a3","s":"622e9d4c73dbb711"}
Share your thoughts. Click here