Luxury Daily
The authority in luxury news.
Nov. 19, 2024
  1. Dior welcomes first beauty boutique in North America
  2. Luxury brands losing ground with younger audiences: Bain
  3. Luxury hesitant to integrate AI into creative processes: Bain
  4. Luxury goes local: How luxury brands are winning over audiences by going hyperlocal
  5. Bridging the generational divide in luxury fashion
  6. Off the Cuff: A Q&A with Pomellato's Nathalie Diamantis
  7. Kering launches Generation Award X Jewelry to support sustainable design
  8. How technology is elevating luxury shopping in the age of experience
  9. Moët Hennessy invests in alcohol-free sparkling wine company French Bloom
  10. Moncler strategy based on speed, creativity and flexibility
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Automotive

Lexus drives mobile moments with AI integration

December 13, 2018

Lexus ES artificial intelligence The Lexus ES. Image credit: Lexus

 

By Brielle Jaekel

Toyota Corp.’s Lexus has seen positive effects from a high-touch mobile campaign that leverages artificial intelligence to tailor advertising to users in the moment.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Dior welcomes first beauty boutique in North America
  2. Luxury brands losing ground with younger audiences: Bain
  3. Luxury hesitant to integrate AI into creative processes: Bain
  4. Luxury goes local: How luxury brands are winning over audiences by going hyperlocal
  5. Bridging the generational divide in luxury fashion
  6. Off the Cuff: A Q&A with Pomellato's Nathalie Diamantis
  7. Kering launches Generation Award X Jewelry to support sustainable design
  8. How technology is elevating luxury shopping in the age of experience
  9. Moët Hennessy invests in alcohol-free sparkling wine company French Bloom
  10. Moncler strategy based on speed, creativity and flexibility
VIDEOS
More Videos

MORE IN Automotive
Genesis House presents winter light installation
Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
Rolls-Royce brings new showroom to Abu Dhabi
Mercedes-AMG developing supercharged SUV in-house
Lexus plans multisensory installation for Miami Art and Design Week
Lamborghini renews partnership with Movember



RECENT ARTICLES
Dior welcomes first beauty boutique in North America
Trinity Investments acquires The Standard, London
Christofle spotlights two centuries of innovation at Paris’ Musée des Arts Décoratifs

Luxury brands losing ground with younger audiences: Bain
Gucci channels spirit of giving
Alexandre Arnault named CEO of wines, spirits division at LVMH