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Multichannel

Lexus pushes hybrid models with multichannel Conde Nast partnerships

May 10, 2011

Ready to ride

 

By Rachel Lamb

Toyota Motor Corp.’s Lexus is showcasing features of its CT hybrid model via Vanity Fair, Details and Wired publications and is the first brand to use interactive gigapixel images in nationally-printed publications.

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  1. Luxury Unfiltered: How Gen Z is turning the Birkin into Wall Street’s hottest commodity
  2. Luxury Unfiltered: The real reason luxury brands fail
  3. The Langham, Lucid Air bring custom house cars to NYC, LA
  4. Porsche cuts ribbon on esports facility in Cologne
  5. Fendi funds restoration of Renaissance-era landmark
  6. De Beers Group to discontinue lab-grown diamond business
  7. ThredUp launches first-ever digital vintage pop-up
  8. Richard Mille opens largest US storefront in Dallas
  9. Prada taps ‘Re-Nylon’ profits to resource environmental education
  10. Longines wraps role as official timekeeper of 151st Kentucky Derby
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