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Automotive

Lexus challenges movie fans through quality audio

May 8, 2017

Image courtesy of Lexus

 

By Brielle Jaekel

Toyota Corp.’s Lexus is testing moviegoers’ ears with a new theater advertisement that looks to entertain viewers while showing off its vehicle’s power.

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  1. The future of successful luxury brand collaborations
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  3. America now home to nearly 40pc of world's wealthy: Knight Frank
  4. Hästens celebrates World Sleep Day
  5. Four Seasons partners with Giorgio Armani to launch global tennis tournament series
  6. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  7. New Nobu residences, restaurant coming to the Netherlands
  8. Brands ‘could lose up to half of MIV’ if TikTok ban returns to US: Launchmetrics
  9. Dunhill connects with Focus Features for ‘Black Bag’
  10. Donatella Versace steps away from creative director role at Versace
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