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Automotive

Lexus celebrates master craftspeople with World Poetry Day Haiku

March 19, 2021

At the heart of Lexus is Takumi, the master craftspeople who log over 60,000 hours of training in the strive for perfection. Image courtesy of Lexus

 

By Luxury Daily News Service

Toyota Corp.’s Lexus is celebrating the Takumi, the company’s master craftspeople, and their indelible mark on the brand in poetic fashion.

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  1. Follow @LuxuryDaily for the latest in luxury news
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  3. The prestige play: How luxury brands can dominate sports
  4. Le Bon Marché Rive Gauche debuts canine-themed retail display
  5. Dior spotlights connections to feminine artistry in feature-length film
  6. Luxury Unfiltered: A new playbook for luxury brands navigating challenging times
  7. Off the Cuff: A Q&A with Pomellato's Nathalie Diamantis
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