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Multichannel

Lexus highlights brand innovation via multichannel campaign

October 13, 2010

The Lexus driving simulator

 

By Kaitlyn Bonneville

Lexus has released a multichannel ad campaign to highlight what it claims is the world’s most advanced driving simulator that lets the brand's engineers create safer driving technology.

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  1. Luxury consumers trending toward goodness in purchases, values
  2. 'Clash de Cartier' campaign explores dichotomy of dressing
  3. How luxury is the millennial’s unlikely weapon to fight social inequality
  4. What to look for when buying your first luxury watch
  5. Prada Group bucks slowdown with 18pc revenue boost
  6. Tiffany & Co. acquires historic Titanic timepiece at auction
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. Assouline inaugurates two-story flagship in Riyadh, Saudi Arabia
  9. Rolex partners with Melbourne’s National Gallery of Victoria
  10. Leading with pedigree, Range Rover promotes plug-in SUV
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