Mobile
October 11, 2010
By Peter Finocchiaro
Toyota’s luxury car brand Lexus is promoting its 2011 IS line of sedans with interactive rich-media units as part of an exclusive launch sponsorship of Esquire magazine’s iPad application.
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","iv":"c1cf8b5d2b9bc14d9d3f94607df2a364","s":"ae41eb1b1b29f16d"}
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