Multichannel
October 11, 2012
By Tricia Carr
Toyota Corp.’s Lexus is engaging Sports Illustrated readers by letting them interact with an ES advertisement with their iPad to add movement to the static page.
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","iv":"fa7ce08a89c8b0098a1cf5ca66ed4d97","s":"329ea8aec9a20dab"}
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