Multichannel
October 11, 2012
By Tricia Carr
Toyota Corp.’s Lexus is engaging Sports Illustrated readers by letting them interact with an ES advertisement with their iPad to add movement to the static page.
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","iv":"d6d009e9c2228a70c774b850b4edde49","s":"34efeb6e665f87b2"}
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