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Dec. 27, 2024
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  3. Luxury consumers trending toward goodness in purchases, values
  4. How luxury is the millennial’s unlikely weapon to fight social inequality
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  9. Off the Cuff: A Q&A with Neiman Marcus' Stefanie Tsen Ward
  10. What to look for when buying your first luxury watch
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Mobile

Lexus combines mobile, TV for youth awareness

May 15, 2012

 

By Tricia Carr

Toyota Corp.’s Lexus is raising awareness for its 2013 RX F Sport during the season finale of prime-time ABC drama “Revenge" by offering viewers additional content and a chance to win a vacation package via Yahoo’s IntoNow mobile application.

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  1. 'Clash de Cartier' campaign explores dichotomy of dressing
  2. Edutainment leads metaverse strategy at Max Mara
  3. Luxury consumers trending toward goodness in purchases, values
  4. How luxury is the millennial’s unlikely weapon to fight social inequality
  5. Leading with pedigree, Range Rover promotes plug-in SUV
  6. Tiffany & Co. acquires historic Titanic timepiece at auction
  7. Rolex partners with Melbourne’s National Gallery of Victoria
  8. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  9. Off the Cuff: A Q&A with Neiman Marcus' Stefanie Tsen Ward
  10. What to look for when buying your first luxury watch
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