Marketing
February 25, 2021
Fendi has released a capsule collection for Chinese New Year. Image credit: Fendi
By Sarah Ramirez
Luxury labels hoping to build their business in China would be wise to go beyond rudimentary translations, and instead continue to build genuine connections with key opinion customers.
{"ct":"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","iv":"5e725e1e51a3ea59f0c3f710481dcb89","s":"838fc58af90e4ffc"}
Share your thoughts. Click here