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Automotive

Less than a third of Gen Z prioritizing car ownership: Experian

September 24, 2019

The popularity of ride-sharing is challenging the value of vehicle ownership. Image credit: BMW/Daimler

 

By Sarah Ramirez

As Generation Z consumers grow up, many are unmotivated by traditional markers of adulthood, with only 30 percent interested in car ownership as a financial goal.

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