Retail
September 22, 2017
Rent the Runway and other disruptors are changing the fashion game. Image credit: Rent the Runway
By Sarah Jones
Consumers are adjusting their perspective on ownership, leading to the rise of alternatives to traditional purchasing in the fashion and beauty categories.
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","iv":"ae4679109326b49097c68436ec9409b7","s":"2545b0dc455f54ca"}
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