Food and beverage
August 23, 2017
Marie-Léandre Gomez is associate professor in the accounting and management control department at the ESSEC Business School
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dXBGaPKcxB+5TxIi0vJqEm2Cad2Ptk1itdDt9IYZnvVPV0awhUhffqz\/Ct5Yzjz0pVmz\/mj+aFxEkRFN3HruEgM6sw5PTDEVPjLe7A3drvdOqxk9v7HUvao8OUV1yiOR+IqISt+dYCdVcR4vh6dVAbZsM\/BsvCWXB6ft5fMTW5m\/emA5j9ejI6SLvf4ipJcvrAm5TFub+nHQ15A2Jnax\/ker5Nyc9XW0vRGWg\/B4RmXUr6vdio4WaJA3u0tQQSsTr6fFW\/xkds8T1Joklognizg\/WPq8fg4TiSodUBtWRzj3rMiLRHy+BwSfUkltEt8XkH8+4TnjTcv5LO6mexV4WcKfE2ierEOeU6GfSaRcfHeURn9BBSCDYHdeKi2J627MRT3is7dJn7i8FX1Ol6CRx\/6e6t\/JLiq8pqFqOPm4N2Iul3qL+ef4OQ2MWiWsyQbKVAWfrfD4RfMyualCb30b8\/LcbWpuxdQldb\/KWsRetLh\/QIT2didwGJWTBcJ6LFgMtRub3wfwrAuAkRVaI+KMH\/6R6gJCR\/SGAnQHOwYwI82FC2wno6Gs8AoLDVAJc6zFFzhDO0GQ16LYEdrRCKFq\/86fM4EIjtj4EJcoZOg4rqBAV32sdY1s\/jkIsHpJdKvwLWz+VVLM99DZOO035ygOC8Evi4yllIkcjIg4SI6INvL5QfYUjWua20HOnoaiaonnHCDv7fpixG6cXHawFekZRxPpmdaMwUSkkOp1BEBwCG3wCy6cX7pu9lOrw8n6QAi6xn5yYF01J03QM6jtOgtYmKnaP91uVvML2A+TQEBBn47HieXT68CZN76vvJUMeRVqK7\/5c9YxtqUsI9YDO95uRmw41vJiRVyG3aCSUlesl6y485Bzxtg2C79uEgnWDBqVEpNqRbMA4aaVCxs4y3G6D0cCdbCCv4fv1P9l7qtO3jIlsurL\/4Uaedh3lDltl46OkxrotFJEiAoNeqrqPnxkdZBKzA0WPu27m9AwM9vcCRWznJbllqJ8zy4Ig9cCMD3rOuyaOyO4ISKwdWCj5i5hlTb+3hu7ilwBuDL3MFr3YP2YdlFsAXwevQkt5llC1Vul5qLw+cfOriVBgOFWfYtpdO4exB8RPcNEwvYGdwU8ILh15PbCfdIIvi75OJ3nDkk0wvDi6bKaNGjBFLlrr2nxD\/DegooK6yd8B0WUjtL+BWebT0cHxgly9S1cjUtKOh+MHJZrU2faHYtxPDS3374YyCJH1Je2u7hihseh2h\/pmNO7tP9+I4B1rhPfefSDXeIQau65c0fXQTbcrtxxPw2sZS\/mzuPm+bsTErZmbUdPlRgh3ko6M6eXKYZzqxKv7IuW7gm73KWB3OBwVbUwhSICAD4WLnXkjzvKzb5kPGqAjwSQRFt6u93cdmHIif1LFbzmF5huSRJgaM5uOUUDCTMy+npMjBhQrFXV828qBqFWccimkAY01+cnehkqZm4zsS564P+0q4Ej2th3qDbYe4TAe1ALj1\/pbYdzwvwhjqe6cByfVsRgosI87ihvbHP\/ILx4KpOa5y3XKJVOW1GwPkfO2825mjPGnl5tdCKIz16NxUxAcfqAdyp4P5+I+uskrKxZiSG1LfMxwQb9\/chmKx+zY8gPe37G0xtkDtdB0Ds87tm3MRXTJMgz1hAonT+\/oFSQ\/Mr2BrpXhXDlbWnMJIPJdS+\/EHkrUwvwCRcBRbKKkSMTLe69G4d7NwwQeFLPbNJUR5ibpTywE8LIrQ5fsxChbjuDq873Ib5HzoZT2LAPSSvWkxpdBSWaZ0N+czkmBlTaiPnu+viGJXnkO0A+NfLUKbMcQMBM5IsuzbCGYLVgk2JGKl0IuOSNWoBa8jvrcO41eJSRbpgHvViQb7h2XrH+EgqPUVdyQ5jBP0cUK\/mxYpULtSfUZ7FzNFwX9Wbd8UZgGsS6V8e9MW\/fZBHfW\/TIjBckq3KoN6nhsr4NKnaAukqqd8Ng7kZ\/3EhVf1HTKhJrZagXkVKMT2REnSC\/6ooRnQw+SaQoCyjAij\/d1chz0E5wzoEVNmCQsztSJYms0LE8+IuhmPYdu4\/UHtu4kuTGe9QtnGKO9ciAiW6oaMaikZndw5DzySZVz5Xiv3APZIZRAiZMYoZ+dAdYiXkkBKuXsWVx3CosN23j\/BR1\/Bf1e0JHPuTpRQbqmB9OrXK5FTF2FmtQczYekN5cHF4MI79sQlsbGq7gognS2lSbbo0vTGN2XUeIwyP8mL4rIqal9O6aRoBhSRxI8Glk08G4bguXtnVrCCs61pqdHd+8LJ4LmBqAV\/ccIgmPAaTjQN1yq5UqVMDiKC30ObFcWdp5d8ewWu6\/\/FTzwxkRfO1iW58JFXK2iybVEiWy1DrxKYd1kKR8hak7RcEXCJH6q83czBiccoaJ9oc3NSf7XrOlSsTSIhk6ZHoimgMLg1PVtl4M4AiHQwbB7OXbb77I4BkGQBcrIII4jbNhxYBtBQg\/HLlNsHqIZQSGCSBzDD8nCkDVmKIoQ08l7mAW7f0SRdKhvQYcC+q5M4xy2QqcCN4rQFg8Q9M2Sx7lXK9ikcSTM+cPaEajeNh6I9q\/VO1fzu+b7MVAcK8lRm6TgdQm7ppRFMCAh6f\/f5odCNgY0TfOgTIGWlyY1MnHpdC64x7Myw90MVbFC7SnKRvf46LgEyrMKSkDsPSApxAAWLP5ibs1XkAs2AX8j46dkNpLwLjYlKFAfwr596ihBdIVsT5O\/EXpMHkYOMd7Z0wxIRMkQHI+SljPJ5fNLtqPFv2p5rJmrCZZ3dyLfjvTFGtgV3P+7qvPZ0RlrmOI4wS8vvlJqOcJpaEx90y3cd9WZjgHA6CE0S1K8gYGhdQ05N\/5K6pC20ihVQlzpVSpQiAQVxWmlYLyNw6YWKGBmVs7LKUm3gWf2tFpYWJ2G7pHrLcf2W2R5\/W+Nf1jL2SluzkwJRfGbpRSFppY8PfDTDE96yWC\/oIpy0+5Bpj22MT71O+eYB7IuHwkfZbbC+2OrZXVCK72h7e188nIfU8JVLTDpPE9AxWxv+Mti4rr8cqQyU4PAZkbt63Uf05bp0cyXzev+38QnwT3FyRcTG+q6YCn8UOMwtZq13zJZbapUJskxtNh+kBIUVwd9pRQdawCJTDCvH+Fzp\/A1ah+3MUN+2SH8JtfyrD3NQFKYF\/H5Evto8KxSrO69kABNqqvbfdXN0If4RSHj\/mt+IaBhJ2sgKOEpF4j9oC563\/80i+\/YySJB1PNvjho66U+GyK7rm8qtcpQUBDXnmItQPk4FwWX8g7l1sr6BDrIvIc\/fwrPesaxaHiIv57CnkYcwTSAOOp4QGGy5a2lAAEeEaH+X+JOmXwrjWX+WQ\/UTplcYPREgcRpFSDoYImkFNmO40UArAAEKDIsQFUK8pSaPgksvp+KRONUEwJqDb4TmHok3jppJiBB\/jJ8p4spGNB5gcodJorC0wiXoGbzAu\/a94z2hK42jbKTP5+nLB\/so5y6Z6rynz\/Dbw86KjTQKWnfSrfoZXmZsd\/vru8OtyYoSa74AHDJC8p3EhgVdXl+MTjWDCrKzUZrq9L\/hSFIEZ0VUbfMQuXPwedDs\/z6NjMYJh7tlaXBuH6alHyqeKqlRnt4+zYP5NunYk0OJq6kr36QZgNrqx3i9P5kVp71ed\/3dcaWdR3P24x02rr0M1GynZ5p6Wd1nFeTL+k75+ihK8+N+GEIf0fq8uY5Wtmtxne\/R66rAhEfr3bocmwel\/WTIZ9g0gs68YEpSnV8L2ngP1ipnF+6E4jWkdF6ntzzuJI4klF7tnPe4JYzv5k9p4yKd6Ft9UmvT7byxSW27X0EoWiQHBfUrGWJuEwpCIJHPTrcFXXpl9fYq68N4wiz2Ow8SM7+EVtyfEySvbASLWTGM2dAgQzhJ2eXl78lxlyIUN1gJCUbG0m5RcZjnqNRSj\/hXGyYhNYr+VPd2i8qoeQ62c\/AIMqzvgRUpQUzDz6xV12SDOzXfblHOG\/R8EyfRHUF7sq7s1J3bBdK5TVPIGXhu8EXavUpsOdbGOXQRNAk2R+OqsRwWkLlFc2u2Ucw63RqZvvQR7BJazo50m3bqxeQ6kpfnXu41o8foIWwTqzkr+iOPyvYrAikaYdPv5VlW\/1Qry5IWPd1Ij4ApKHfD2iw7FaPTpTFC+6io+bTt04UZY3c0lIIcVGJaBq7NrP+0FYQkA\/e2rWXn7ZkLihzUikmnae8uN4VleiuqLrHIPOWfRnu+7uimLhI7pQ3NdJMHutlhfd9H10Sdhute4A2l9CwfL\/JKyV0Sm7rGpQRljNOcnzUkT8y\/FGJ7wK5u3rO7dX1QPNiBYfNDVXM00R+9ui0ydCPJl8vRAIlZvICJC+FoDHzVV03m3clF1rdLUT3y1+GHYWU+uCMfBW2rdLtHW1kd1TICZ6fCM7lLbAh6czPFIn9tyg4h+2kG7zxinH1zYgVU1AhpuyT1ly94s8L+hmhP\/uEIbXtbx4VkNHGWNEKkYEOS97wlI5Z9gRfsXYESXvwSIeVfAj8XV8lpytTZ1ND6r4VmAUmLdSo2Xl54uDD2FS9wjjtfXRO\/ylUHddYHziK9STp8NgpGykzdbbrg4dR\/827pwMIjl7WVbZBN6GIo2zXjqFRyLPcQf5eIoeZpMWZ7YJZvvXn0pyJA\/f7C0BS58fX9bpVKT4ucPSxZ3iM7RblPe66+tmhEBlOHsbW8LXMmYVRhi3Ufrz5BtHvfHnVeD4WAp+7Bp068XDbGR1J1aDGEKb1p2bMYqys3Uy4IdLv2L8\/jzlAfHEGBP3KINy7iYWNtOO8bIHDvb9ujz+cM1mVqkFOg1vJszkbdGflHsR23AvRzOLsMF5ne9hoWIb8QJOcRQ5xscl7nDotr1Qc0jIzo+BZ744xVG82kziOLajJlwkMuDh2mNkZR\/AyXQ1FbX8aFrkahlBRvODswUBGJMxsq1zqncAvFv19lxgIkJnns9pSss30Kw8c4GiZdttVcMHIrzVbw8tVU4lCKSQGp+cWaVS3R\/hAsXr0IhsXS+39QPDIMtx5c1r4z2pjhvaAKpA5cszOc\/2EPV5Qe+bqMM7koAKCqIbjhrpuk1yOKj3ZlO8F\/c9FmIx0zm5vDh2aLw2GyFrQes5sMqKFKG76iFzOZmP0J+ux7bayDJQt5eJu8YTxCIuASEJzi8aYbLOzsmPLPii7JWBvSznNr9m3uRjd3q4crz9Klm\/2uVkQQ35wm7xEcViugV5Gsm2whJXflMGtmonuZrw9U3MjEyrHu1KrlS8lA4aeaMmufmaIfS8Z8\/VwFjyhBGogz1kPWRBHw+snUa63mYr9caXgHRBIbNkWfTQidPBC6NH2vOCOh580EUn0DkWP9xtn8lCsXI4i4\/7m3dmowxjzL4GiBkf+W146cgczglR4482ZbmWBYooxFIWvUJh336ddUPwC5Z8MGrY5aYevnZVUPObmaonhaQ6J4Wx9cY9I1SK4Yr+zgLL4OXxwCP3W6oPiNHIO5eVJjjV0I6g6THL0ZooCQJzZdF6lZtd3qJIVxIrOb5A+29WaicMn5kdKxhv\/xzRaUOBc7Y1GKiPFvSHJecWl5woD4tF4jm2K8PFA6d7TiwW3nrWgpsOw13m6qS2ZSEd6QeQdPipTWEkRk5C+PDXTWHmkDcGCWknmhoaw3jwcQPMr6tPXXAoDcI2fpla7U0MaumZp5fkrXsUmwI1nlZ29FSPY\/8HCVqyUzvGlWmSwcM6Nw1qMEXUskUF2srLYT4EwnZc\/g9wl6aBQoDlEqrxOKvAS12CDbxaxilAHo1ustsVQd5YUiz5u0WgdCf6BxlsNMJ91Skg0ZBk277gyvvltiVg0bmBxCf0Sv3xYo5XazJpFOYq1San1TGFg==","iv":"124f9b005861da69084ab7bf3d15ca20","s":"cac1bd76d48d9160"}
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